The Coca-Cola Company launched a digital campaign suggesting that consumers shift to Coca-Cola No Sugar No Caffeine when TaB retires from the shelves in December.
The campaign was created by FCB Joburg.
TaB’s retirement is part of the company’s global portfolio refresh. TCCC also said it would discontinue TaB in South Africa.
According to Coca-Cola Category Africa senior director Silke Bucker, Coca-Cola No Sugar No Caffeine delivers the same product benefits without compromising on taste and quality.
According to FCB Joburg executive creative director, Mbeu 'Snooze' Kambuwa, the agency's objective was to salute TaB's iconic status and acknowledge the role it had played in many consumers' lives.


Nomura Expands Alternative Assets Strategy With Focus on Private Debt Acquisitions
Dollar Struggles as Markets Eye Key Central Bank Decisions and Global Rate Outlooks
United Airlines Tokyo-Bound Flight Returns to Dulles After Engine Failure
Yes, government influences wages – but not just in the way you might think
Gold Prices Slip Slightly in Asia as Silver Nears Record Highs on Dovish Fed Outlook
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
Fed Rate Cut Signals Balance Between Inflation and Jobs, Says Mary Daly
Australia’s Labour Market Weakens as November Employment Drops Sharply
Coca-Cola’s Costa Coffee Sale Faces Uncertainty as Talks With TDR Capital Hit Snag
Evercore Reaffirms Alphabet’s Search Dominance as AI Competition Intensifies
United Airlines Flight to Tokyo Returns to Dulles After Engine Failure During Takeoff
SoftBank Shares Slide as Oracle’s AI Spending Plans Fuel Market Jitters
iRobot Files for Chapter 11 Bankruptcy Amid Rising Competition and Tariff Pressures
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
Russia Stocks End Flat as Energy and Retail Shares Show Mixed Performance 



