Chinese search engine giant Baidu has announced the launch of its new blockchain protocol, Bitcoinist reported.

Dubbed “Super Chain,” the solution aims to solve the issues relating to energy consumption in mining activities. During the launch event, Xiao Wei, chief scientist of Baidu’s blockchain division, outlined the key capabilities of the new solution, saying

“This compatible developer ecosystem of Bitcoin and Ethereum not only can insert and remove consensus mechanisms to solve the current energy consumption problem, but also supports single-chain support of 100,000 concurrent [transactions per second].”

He went on to state that Baidu is currently working on “blockchain transformation” of its own business based on this Super Chain, and has already released a blockchain project related to “copyright protection”.

In April, CoinDesk reported that Baidu has rolled out a blockchain-based stock photo service, called ‘Totem,’ aimed at protecting image intellectual property in China.

Earlier this year, the tech giant unveiled its blockchain-as-a-service platform, dubbed ‘Baidu Trust,’ and, more recently, reports suggested that it is recording entries' revision histories on a blockchain to enhance the transparency and traceability of its online service.