Minsheng Life Insurance, one of the largest insurance companies in China, along with BlockApps, a leading Ethereum enterprise blockchain developer’s platform, and ConsenSys, an Ethereum development company, have announced plans to develop an employee appreciation pilot program for Minsheng Insurance on the Ethereum blockchain.

The pilot program will initially focus on supporting the Minsheng Insurance’s salesforce and will expand into a company-wide solution.

“Moving forward, blockchain will provide the foundational layer for Minsheng Insurance to become the leading technology-based insurance provider in China. We look forward to this partnership with BlockApps and ConsenSys”, Cheng Dong, General Manager of Data Technology Services (DTS) Department in Minsheng Insurance, said. “Minsheng understands the power of blockchain technology and have identified many use cases that BlockApps and ConsenSys can help implement and improve our business. Creating a blockchain based employee appreciation and loyalty program for Minsheng is just the beginning.”

According to the official announcement, the platform will eventually include the ability for Minsheng’s salesforce to continue their high touch interactions with clients thereby increasing loyalty and customer support.

Victor Wong, CEO of BlockApps, said that there has been a high demand in china for blockchain applications, and Minsheng is leading the way with the country’s first pilot-production deployment.

"Blockchain development within China and the rest of Asia has been growing rapidly.” said James Slazas, Director of China Enterprise ConsenSys. “We are excited to collaborate on Minsheng’s initial steps on a long blockchain journey. This next generation system will help organizations with a large salesforce to motivate their employees. In turn, their salesforce will be able to provide exceptional customer support. We believe this collaboration on Ethereum will lead to fundamental changes within the insurance industry and beyond."