Brazilian Fintech Méliuz Goes All In: Becomes Latin America's Top Public Bitcoin Holder

Méliuz, the prominent Brazilian fintech company, has made a significant strategic maneuver by substantially increasing its Bitcoin holdings. Following a recent stock offering, Méliuz acquired an additional 275.43 BTC at a total cost of approximately $28.6 million, bringing its aggregate Bitcoin portfolio to 595.67 BTC. This acquisition was executed at an average price of about $102,702 per Bitcoin, underscoring the firm’s substantial commitment to cryptocurrency as a reserve asset.

With a user base exceeding 30 million in Brazil, Méliuz now ranks 36th globally among publicly listed entities in terms of Bitcoin ownership. The company’s Bitcoin per-share yield has reached an impressive 908%, positioning Méliuz among the most successful corporate Bitcoin treasuries worldwide. Such performance highlights both the potential returns and the evolving role of digital assets in corporate finance.

Originally established as a provider of cashback and discount coupons, Méliuz has realigned its corporate strategy towards a “Bitcoin-first” approach, reflecting a broader trend of institutional Bitcoin adoption. The company’s leadership has publicly articulated their intention to retain these Bitcoin holdings as a long-term store of value, with no immediate plans to divest. This decisive move not only signals increasing cryptocurrency adoption in Latin America but also sets a noteworthy precedent for traditional firms seeking alternative assets and enhanced financial resilience in the face of economic volatility.