Coinimal on Tuesday launched a new feature that will allow customers to buy Bitcoins, NXT and Ethereum using their Visa or MasterCard. In addition, it claims to offer the cheapest price in Europe for this service.

Although, the company offered around nine different means to buy top cryptocoins, including popular methods such as SEPA transfer, OKPay and Skrill, it said that none of the these methods match the convenience of using a credit card. Also, credit cards are by far the most used payment method by people for online shopping.

“Credit cards are by far the easiest and safest way to buy online, with the exception of cryptocurrency itself, and it makes sense to offer these advantages to our customers. Additionally we are very happy to offer our customers the cheapest price in Europe for this service!”, explains Coinimal co-founder Eric Demuth.

Coinimal users have to use a Mastercard with activated 3d-secure protection or Verified by Visa. Fully authorized Coinimal Gold customers can buy up to 350€ in Bitcoin, NXT or Ethereum with their credit card.

Founded in October 2014, Coinimal is an Austrian start-up company that specialises in selling and buying Bitcoins and other cryptocurrencies. Last month, the company enabled Ethereum sell option on its platform, while it introduced the option to buy Ethereum in August 2015.

“Right from the very start we have worked hard to make it easy for newcomers to buy and sell bitcoin, as well as NXT and more recently Ethereum,” adds co-founder Paul Klanschek. “We know how difficult it can be, having found ourselves in that position a couple of years ago – which was why we founded Coinimal in the first place, after all. Credit card payments are the obvious development to bring that principle to its logical conclusion. It’s the best of both worlds: using the most popular form of conventional payment online to access the next generation of payment methods and decentralised platforms.”