|   Business


  |   Business


BLACKPINK’s Rosé Rumored As New PUMA Ambassador, Spotted Shooting for Exciting Project

BLACKPINK's Rosé spotted shooting, sparking rumors of a new role as PUMA global ambassador.

Speculation is rife about BLACKPINK’s Rosé becoming the new PUMA global ambassador after she was spotted shooting for a project, igniting excitement among fans.

BLACKPINK’s Rosé Sparks PUMA Ambassadorship Rumors After Being Spotted in New Campaign Photoshoot

According to Sportskeeda, PUMA and Rosé are working together on the FOREVER. QUICKER. - Consider the game as we do. Social media was flooded with images of BLACKPINK's Rosé, the group's vocalist, posing for the photographers during a photoshoot on May 27, 2024. As soon as the news broke, supporters began to conjecture that the "On The Ground" singer and the international sportswear brand might be collaborating soon.

To further establish itself as the preeminent global sports marketing company, PUMA, a multinational sports corporation, has introduced FOREVER. FASTER. - It is launching its first global marketing campaign in a decade titled "See The Game Like We Do." The brand debuted the inaugural video for its advertising campaign featuring Neymar, a professional footballer from Brazil, on April 10, 2024.

The news of Rosé's potential collaboration with PUMA sparked a wave of excitement and anticipation among her devoted fans, who eagerly speculated about a possible new ambassadorship.

The campaign aims to challenge professional and amateur athletes to perceive the sport from the PUMA perspective, emphasizing the brand's unique connection with velocity.

Elite athletes Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh, Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, and Javier Hernández, among others, appear in a variety of supplementary creative assets that supplement the hero brand film.

See The Game Like We Do, an initiative that debuted on April 10, 2024, is distributed worldwide through various media platforms. Through social media, television, public relations, out-of-home media, and points of sale, PUMA intends to reach a worldwide audience through this campaign.

BLACKPINK's Rosé Hints at PUMA Collaboration Amid Media Spotlight and High-Profile Event Appearances

In the interim, several BLACKPINK devotees reported that the New Zealand-born Korean singer had previously alluded to her forthcoming collaboration. On May 3, 2024, she was attired in the "OTTOLINGER x Puma Mostro High-Top Sneakers" during the Joopiter Joyride Auction hosted by Pharrell William.

Since December 2023, the On The Ground singer has been a constant presence in the media, making headlines with her every move. From the termination of her solo contract with YG Entertainment to her attendance at prestigious events like the 96th Academy Awards and the Joopiter Joyride Auction, Rosé's star power and influence have been undeniable.

In May 2024, the BLACKPINK lead singer was also spotted at the RIMOWA Seoul event, where she recorded a brief interview segment with F1 driver Lewis Hamilton—another RIMOWA ambassador.

Photo: PUBG MOBILE, CC BY 3.0, via Wikimedia Commons

  • Market Data

Welcome to EconoTimes

Sign up for daily updates for the most important
stories unfolding in the global economy.