Aptean Recognized by Gartner for Its Pivotal CRM Solution in the “Niche Players” Quadrant for Sales Force Automation

ALPHARETTA, Ga., Aug. 22, 2017 -- Aptean, a leading global provider of mission critical enterprise software solutions to more than 7,000 customers, today announced Aptean has been positioned by Gartner, Inc. for its Pivotal CRM solution in the “niche players” quadrant of the Magic Quadrant for Sales Force Automation (SFA).

SFA applications automate the sales activities, processes and administrative responsibilities for an organization's sales professionals. Gartner defines SFA as a “foundational technology that provides core sales execution capabilities: account, contact and opportunity management, sales forecasting, reports and dashboards, and mobile applications.” Gartner, Inc. 2017 Magic Quadrant for Sales Force Automation, Tad Travis, Ilona Hansen, Julian Poulter, July 13, 2017

“We believe Aptean’s improved positioning this year in the niche players quadrant positively reflects our commitment to provide industry-focused solutions built on a flexible and customizable platform,” said Michelle Fischer, Aptean General Manager, CRM Solutions. “We also see Aptean achieving its highest placement for our ability to execute in the niche players quadrant as validating our investments in the end-user experience and options for configuration and customization.”

“Gartner continues to see product innovation from SFA vendors in relation to opportunity predictive analytics, business modeling functionality and vertical-specific functionality.”  Gartner, Inc. 2017 Magic Quadrant for Sales Force Automation, Tad Travis, Ilona Hansen, Julian Poulter, July 13, 2017

“Aptean is unique in the SFA vendor landscape with its vertical-specific functionality, enhanced by a flexible platform. The solution is powerful and easily configurable so that customers can build applications to specifically meet their business needs, as well as adapt to any changes in their business processes,” said Fischer.  “We are excited to meet the future needs of our customers and further enhance our market position as we integrate new capabilities into our CRM platform.”

If you would like more information about Aptean Pivotal CRM, please contact your Account Manager or Aptean at [email protected].

ABOUT THE MAGIC QUADRANT
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

ABOUT APTEAN
Aptean is a leading global provider of mission critical enterprise software solutions. We build, acquire, and integrate industry-focused solutions to support the evolving operational needs of our customers, enabling them to increase operational efficiencies and improve customer satisfaction and loyalty. To learn how Aptean can help your organization stay at the forefront of your industry, visit www.aptean.com.

Aptean is a trademark of Aptean, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

FOR MORE INFORMATION

Media Relations 
Jennifer Stancil, Aptean 
[email protected]