Apple has been rumored to be building its own self-driving, electric car technology for some time, and the reports of the tech giant hiring some heavy hitters in the industry have only fueled the flames of hearsay. However, reports are coming in that Apple is laying off employees in the car branch by the dozens. Analysts are already taking this to mean that the rumored “Project Titan” could be on its last legs.
According to the reports that the New York Times received from anonymous sources from inside the company, Apple appears to be reevaluating its place in the automotive industry. This is reflected in the decision to shut down certain divisions and laying off dozens of employees that were working on the project.
Apple seems to have been driven to a corner after funneling considerable resource into the project with very little to show for it. Unlike Google, which has been running self-driving tests and perfecting their software for real-world applications, Apple has shown no discernable progress. Even with the tech giant’s tendency to be secretive, after two years, something of actual value should have come to light.
Then again, it would seem that the terminations were mostly concentrated in areas not particularly involved with automated driving, Fortune notes. As such, it might be more likely that “Project Titan” is now more concerned about actually allowing vehicles to drive on auto-pilot instead of building vehicles that are capable of doing so.
For its part, Apple has not even publicly confirmed that “Project Titan” exists or what the project is even about. Everything that the public knows about the Apple car came from leaks and unnamed sources from within the company and those that are familiar with the project. Apple could just as easily chalk this up as another failed side project.


SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate
Oracle Plans $45–$50 Billion Funding Push in 2026 to Expand Cloud and AI Infrastructure
Anthropic Eyes $350 Billion Valuation as AI Funding and Share Sale Accelerate
Elon Musk’s SpaceX Acquires xAI in Historic Deal Uniting Space and Artificial Intelligence
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine
Elon Musk’s Empire: SpaceX, Tesla, and xAI Merger Talks Spark Investor Debate
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock
Nvidia Confirms Major OpenAI Investment Amid AI Funding Race
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links




