Evercore Reaffirms Alphabet’s Search Dominance as AI Competition Intensifies 
JD.com Pledges 22 Billion Yuan Housing Support for Couriers as China’s Instant Retail Competition Heats Up 
Mizuho Raises Broadcom Price Target to $450 on Surging AI Chip Demand 
SpaceX Insider Share Sale Values Company Near $800 Billion Amid IPO Speculation 
SpaceX Begins IPO Preparations as Wall Street Banks Line Up for Advisory Roles 
CMOC to Acquire Equinox Gold’s Brazilian Mines in $1 Billion Deal to Expand Precious Metals Portfolio 
Trello Outage Disrupts Users as Access Issues Hit Atlassian’s Work Management Platform 
Nomura Expands Alternative Assets Strategy With Focus on Private Debt Acquisitions 
Strategy Retains Nasdaq 100 Spot Amid Growing Scrutiny of Bitcoin Treasury Model 
Coca-Cola’s Proposed Sale of Costa Coffee Faces Uncertainty Amid Price Dispute 
Intel’s Testing of China-Linked Chipmaking Tools Raises U.S. National Security Concerns 
Azul Airlines Wins Court Approval for $2 Billion Debt Restructuring and New Capital Raise 
ANZ Faces Legal Battle as Former CEO Shayne Elliott Sues Over A$13.5 Million Bonus Dispute 
Nvidia Weighs Expanding H200 AI Chip Production as China Demand Surges 
Korea Zinc Plans $6.78 Billion U.S. Smelter Investment With Government Partnership 
SK Hynix Considers U.S. ADR Listing to Boost Shareholder Value Amid Rising AI Chip Demand 
Coca-Cola’s Costa Coffee Sale Faces Uncertainty as Talks With TDR Capital Hit Snag 
Amazon Inc. unveiled its newest technology based on artificial intelligence. The e-commerce giant said it created a shopping assistant called Rufus.
The Cutting-Edge Shopping Helper
The innovative AI tool was made to help shoppers search for items or shop for products. Users must log in to their Amazon app’s account and type or ask a question in the search bar to use it.
A chat window will instantly pop up at the bottom of the screen. Shoppers may ask questions, and the AI shopping assistant, Rufus, will immediately “converse” with the visitor. Customers may also ask Rufus to compare which products are better. CNBC further reported that Amazon’s AI assistant gives answers based on the company’s product catalog, Q&A, customer reviews, and other information that it can find on the web.
Official Launch of Rufus
Amazon stated that it is currently testing its new AI assistant with a small group of users in the United States. Once the testing ends, it plans to launch the tool officially in the coming weeks.
Aside from its e-commerce platform, Amazon’s chief executive officer, Andy Jassy, shared they are also looking to integrate generative AI across all of its businesses. The company is expected to give a new update regarding its AI efforts in its fourth-quarter earnings report.
“We are launching Rufus in beta and starting to roll it out to customers in waves, beginning with a small subset of customers in the U.S. using our mobile app, and progressively rolling it out to the rest of our U.S. customers in the coming weeks,” Rajiv Mehta, Amazon’s vice president of search and conversational shopping and Trishul Chilimbi, VP and distinguished scientist, stores foundational AI, jointly said in an announcement.
They added, “We are excited about the potential of generative AI and will continue testing new features to make it even easier to find and discover, research, and buy products in Amazon’s store. We look forward to progressively rolling Rufus out to additional U.S. customers in the coming weeks.”
Photo by: Amazon Newsroom
