Adidas AG is planning a new share-buyback program amounting to up to €1.5 billion (1.68 billion) to return to shareholders the proceeds of the sale of Reebok to Authentic Brands Group (ABG).
The sale of Reebok, which has now been completed, was signed last year for up to roughly €2.1 billion, including unresolved and contingent liabilities.
Adidas has received the majority of the cash part of the deal but would continue to operate the business on behalf of New York-based licensing company ABG during a transition period.
The buyback will begin by mid-March and run until the end of the third quarter.
Adidas already has a plan in place to purchase back up to 4 billion shares worth about €4 billion through 2025. The first tranche of this initiative was completed last month.


LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban
Native American Groups Slam Trump’s Call to Restore Redskins Name
Trump Plans UFC Event at White House for America’s 250th Anniversary
How did sport become so popular? The ancient history of a modern obsession
Australia’s major sports codes are considered not-for-profits – is it time for them to pay up?
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate
Oil Prices Slip as U.S.–Iran Talks Ease Supply Disruption Fears
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off
‘The geezer game’ – a nearly 50-year-old pickup basketball game – reveals its secrets to longevity
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election
Trump Booed at Club World Cup Final, Praises Pele as Soccer’s GOAT
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility
Japanese Pharmaceutical Stocks Slide as TrumpRx.gov Launch Sparks Market Concerns
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal 



