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Accenture plc, an Irish-American information technology (IT) company, agreed to buy Jixie marketing technology firm. The deal is expected to boost the company’s digital services subsidiary, Accenture Song’s marketing capabilities in Indonesia.
As per RTT News via Nasdaq, through the deal, the Singapore-based Jixie company will focus on providing digital marketing services to customers in the said region. It will also offer a complete set of monetization and marketing tools for business growth.
Accenture’s Aim for Buying Jixie
Jixie is a platform with a powerful advertising ecosystem that allows publishers to connect with brand owners to co-create solutions based on dependable customer insights. With this said, Accenture’s main goal for buying the company is to help Indonesian businesses yield more efficient and effective marketing moves for continuous growth,
According to IndianWeb, Jixie’s smart digital marketing platform will be integrated into Accenture once the acquisition is completed to enhance its marketing transformation proficiencies and resources further.
Accenture and Jixie’s Integration for Marketing Capabilities
With the acquisition, Jixie’s platform is set to be integrated into Accenture Song’s marketing faculties. This is expected to help clients use customer data more efficiently and effectively.
“The convergence of marketing, data science and technology creates opportunities for businesses to redefine their customer engagement model,” Accenture’s country managing director in India, Jayant Bhargava, said in a press release. “Jixie’s intelligent digital marketing solutions complement our technology expertise, providing a winning proposition for businesses to bring a higher level of personalization and effectiveness to their marketing efforts.”
Bhargava added that Accenture’s acquisition of Jixie will allow them to serve their customers in traversing the complicated marketing challenges in this generation of interconnected digital world, which is vital in driving long-term growth.
Vincent Martin, Jixie’s co-founder and managing director, further stated, “We are thrilled to be joining Accenture and contribute to shaping a more sustainable media industry, helping companies leverage their data in a trusted and advantageous manner in service of their customers.”
Photo by: Ronnie Overgoor/Unsplash
