ADT “Secures” Sponsorship with the Miami Marlins

BOCA RATON, Fla., July 27, 2017 -- ADT, a leading provider of security and automation solutions for homes and businesses, today announced a new sponsorship with the Miami Marlins for the remainder of the 2017 season.

ADT will present the “#FeelSafe Moments of the Game,” highlighting the experience fans capture at the ballpark. By using the hashtag #FeelSafe and tagging the ADT and Miami Marlins Twitter and Instagram social media handles, fan photos will be curated into a :30 second montage during the game. During August and September, the Miami Marlins will also award two lucky fans who use the hashtag with an authentic home plate used at Marlins Park.

“We know our customers lead busy lives, and the opportunity to create special moments happens less frequently than we’d all like,” said Jamie Haenggi, ADT’s Chief Marketing Officer. “ADT believes everyone deserves to feel safe, and giving Miami Marlins fans the comfort to go to the ballpark and know their home is protected by ADT is exactly the type of experience we strive to provide for our customers.”

“We are thrilled to be partnering with a local South Florida business and industry leader on such a wonderful campaign,” said Marlins Senior Vice President of Corporate Partnerships Brendan Cunningham. “Going to the ballpark is an escape from the daily grind where fans, friends and families come together to create lasting memories. Fans can now share these special moments and experiences in real time while enjoying a Marlins game. Thanks to ADT, fans can keep the focus on having fun because ADT is keeping things safe at their home.”  

While the #FeelSafe moment video montage is being shown to fans on the Marlins Park LED screen, digital signage throughout the stadium will feature ADT signage reinforcing the hashtag and value of ADT services.  

The #FeelSafe campaign with the Miami Marlins falls in line with ADT’s new advertising campaign “Home Safe Home,” revealed earlier this year. ADT combines their expertise with cutting edge technology to create a seamless user experience and enhance customer satisfaction, with plans to extend their industry-leading service to on-the-go smart watch and mobile app services.

For more information, please visit http://www.adt.com

About ADT

ADT is a leading provider of security and automation solutions for homes and businesses in the United States and Canada. ADT's broad and pioneering set of products and services, including ADT Pulse® interactive home and business solutions, and health services, meet a range of customer needs for today’s active and increasingly mobile lifestyles. Headquartered in Boca Raton, Florida, ADT.

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