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David Waller

David Waller

Senior Lecturer, School of Marketing, University of Technology Sydney

David Waller is a Senior Lecturer in the School of Marketing, University of Technology, Sydney. David has over 20 years experience teaching marketing subjects at several universities, including University of Newcastle, University of New South Wales and Charles Sturt University-Riverina. His research has included projects on marketing communications, advertising agency-client relationships; controversial advertising; international advertising; marketing ethics; and marketing education.

'Mediscare' campaign shows the power of negative advertising

Jul 04, 2016 18:59 pm UTC| Insights & Views Health Business

Advertising can be a powerful tool for political parties, though its just one of several factors that can influence a voters behaviour at election time. Following the 2013 federal election, I wrote: Generally,...

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Economy

Australian bonds narrowly mixed ahead of June employment report amid muted trading hours

Australian government bonds remained narrowly mixed during Asian session Wednesday amid a muted trading session that witnessed data of little economic significance ahead of the countrys employment report for the month of...

U.S. Treasuries slip ahead of June retail sales, Fed Chair Powell’s speech

The U.S. Treasuries slipped during Tuesdays afternoon session, ahead of the countrys retail sales for the month of June and Fed Chair Jerome Powells speech, scheduled for today by 12:30GMT and 17:00GMT...

UK gilts surge despite better-than-expected growth in average wages in May; June CPI eyed

The United Kingdoms gilts surged during European trading hours Tuesday as investors turned deaf towards a stronger-than-expected growth in average wages for the month of May as participants still await the results of the...

German bunds jump after ZEW economic sentiment disappoints in July; Eurozone June CPI eyed

The German bunds jumped during European session Tuesday after the countrys ZEW economic sentiment data for the month of July, disappointed market sentiments in July, while investors still eye the eurozones consumer price...

New Zealand Q2 CPI rises by 0.6 pct, matching market expectations

New Zealands consumer price index (CPI) for the second quarter of this year rose by 0.6 percent in the June quarter, in line with what market participants had anticipated. Almost half of the increase was due to short-term...

Politics

Melania Trump might have requested a better prenup since 2016 election

Various White House representatives have previously assured the public that the marriage of United States President Donald Trump and First Lady Melania Trump are in good status. But rumors and insider reports keep...

Donald Trump denies being racist

To hear that United States President Donald Trump is going on a Twitter tirade, no matter what time of the day is nothing new. But his recent tweets directed at four congresswomen telling them to go back to their countries...

Why developing nuclear weapons is an unrealistic option for Australia

In his latest book, strategist and defense analyst Hugh White has gone nuclear, triggering a debate about whether Australia should develop and maintain its own nuclear arsenal. But developing and sustaining modern...

Refundable tax credits would help alleviate poverty

We have entered a new election cycle, and it appears that a discussion about tax policy will consist primarily of bickering and court challenges around the introduction of a carbon tax and the associated Climate Action...

Book reignites rumors of Melania Trump sleeping in a separate bedroom as Donald Trump

The marriage of United States first lady Melania Trump and president Donald Trump has repeatedly been the subject of several articles and stories. Some of them put the first couple in a good light while others spark...

Science

3,800 patients to test promising HIV vaccine

Several significant developments in the field of HIV/AIDS cure studies have been reported this year. Now, adding to that is an HIV vaccine entering human trials after it has been in development for more than 30...

CAR-T therapy could be the world’s first cancer cure

Numerous cancer research is taking place around the world at this moment. While some of it has already shown promising results, there remains an undeniably long work ahead before at least one of them can be officially...

Curious Kids: how does electricity work?

Curious Kids is a series for children. If you have a question youd like an expert to answer, send it to [email protected] You might also like the podcast Imagine This, a co-production between ABC KIDS...

How solar heat drives rapid melting of parts of Antarctica's largest ice shelf

The ocean that surrounds Antarctica plays a crucial role in regulating the mass balance of the continents ice cover. We now know that the thinning of ice that affects nearly a quarter of the West Antarctic Ice Sheet is...

Neuroscience and artificial intelligence can help improve each other

Despite their names, artificial intelligence technologies and their component systems, such as artificial neural networks, dont have much to do with real brain science. Im a professor of bioengineering and neurosciences...

Technology

‘Warcraft 3: Reforged’ will need every support from its hardcore following

Warcraft 3: Reforged might come out in November, which means that the beta version will be arriving soon. Although nothing has been announced by Blizzard just yet, theres a high chance that the remaster will arrive during...

Pocophone F2 might come out somewhere between August, September

Theres still no new information about the Pocophone F2 despite July 17 now upon us. With the Redmi K20 and K20 Pro maintaining its name after hitting the Indian market, it appears that the device will indeed be another...

‘Age of Empires 4’ release date: Franchise in good hands as Microsoft’s commitment has been redoubled

Theres still no confirmation from Microsoft what event is going to feature Age of Empires 4. Adam Isgreen, the series creative director, said that the game would either make an appearance in Gamescom or XO. Although...

iOS 13 bug allows unauthorized access to stored credentials

Apple recently described non-developer users who were looking forward to joining iOS 13s public beta program as thrill seekers, and it was for a good reason. For one, they will be exposed to some security vulnerabilities...

PlayStation 5 accommodates physical media lovers

The introduction of new and high-powered specs on a next-generation such as PlayStation 5 is a given. But since new hardware products are often anticipated to adapt to changes in the technological trend, some gaming fans...
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July 2 15:00 UTC Released

DKCurrency Reserves

Actual

449.6 Stale

Forecast

Previous

451.7 Stale

July 2 13:45 UTC Released

USISM NY Biz Conditions

Actual

50 %

Forecast

Previous

48.6 %

January 31 00:00 UTC 766466766466m

ARAnnual Primary Balance*

Actual

Forecast

2016 bln ARS

Previous

Bln AR bln ARS

January 31 00:00 UTC 766466766466m

ARAnnual Primary Balance*

Actual

Forecast

2016 bln ARS

Previous

Bln AR bln ARS

January 22 19:00 UTC 778286778286m

ARTrade Balance

Actual

Forecast

Previous

-1541 %

January 31 00:00 UTC 766466766466m

ARAnnual Primary Balance*

Actual

Forecast

2016 bln ARS

Previous

Bln AR bln ARS

January 22 19:00 UTC 778286778286m

ARTrade Balance

Actual

Forecast

Previous

-1541 %

January 31 00:00 UTC 766466766466m

ARAnnual Primary Balance*

Actual

Forecast

2016 bln ARS

Previous

Bln AR bln ARS

January 31 00:00 UTC 766466766466m

ARAnnual Primary Balance*

Actual

Forecast

2016 bln ARS

Previous

Bln AR bln ARS

January 31 00:00 UTC 766466766466m

ARAnnual Primary Balance*

Actual

Forecast

2016 bln ARS

Previous

Bln AR bln ARS

Close

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