Coinimal, Austrian bitcoin start-up, has announced the launch of a new feature that will allow customers to sell Ethereum.

The company introduced the option to buy Ethereum in August 2015. With the launch of the ‘sell’ feature, users will be able to convert their ETH back to fiat quickly and easily.

Following Ethereum’s tremendous growth recently, several bitcoin exchanges have announced their support for ETH. This includes Japanese bitcoin exchange Coincheck and Hong Kong-based bitcoin exchange Bitfinex. Uphold, a cloud based financial services platform, has also recently announced that it is going to support Litecoin and Ethereum in the forthcoming months.

Coinimal says that although Ethereum is becoming extremely popular amongst traders and investors, there are few straightforward options for selling and withdrawing funds to a bank account. Also, as most popular exchanges are based in the US, or offer mainly ETH<>BTC trading, realization of profits could be time-consuming and expensive process.

With its emphasis on speed and simplicity, the Coinimal platform offers several different ways to buy and sell crypto – nine different funding options and withdrawals possible using Skrill, NETELLER, SEPA transfer or PayPal.

“In ETH’s case, trades are not only fast and simple but are powered by Ethereum’s own ground-breaking technology”, Coinimal said in a blog post.

In addition, customers can also cash out their ETH for Amazon.de vouchers. These are original vouchers, available in any denomination and can be spent on anything in Amazon.de’s German marketplace.

Coinimal also announced that Ethereum expert Ralph Pichler has joined its team.

“We are happy to announce that Ralph Pichler, an Ethereum veteran and smart contracts expert from Austria, joined Team Coinimal to bring about the implementation – making them the first exchange to use smart contracts to streamline deposits.”, stated Coinimal CTO Christian Trummer.