Unbounce Partners with Zapier to Offer Instant In-App Integrations

VANCOUVER, British Columbia, Oct. 24, 2017 -- Unbounce, the leading landing page and conversion tools platform used by marketers and agencies, today announced a partnership with Zapier, the largest workplace automation platform connecting 900+ apps, that will help marketers and agencies automate their workflows, level-up their lead generation efforts, and save time. Unbounce’s Zapier integration is unique as it allows users to connect to more than 60 applications directly inside the Unbounce platform, including Slack, Zendesk, Intercom, Pardot, Autopilot, and others, and gives users a way to send leads collected in Unbounce to over 900 applications connected through Zapier.

On the heels of Zapier’s Partner API, the launch of Unbounce’s Zapier integration, gives Unbounce users the ability to seamlessly and intelligently move information between their Unbounce landing pages, overlays and sticky bars, and their favorite marketing tools -- all while saving time, maintaining the same look and feel and without support from IT.

"This partnership is an exciting milestone for Unbounce and brings us closer to fulfilling our mission of offering marketers the very best conversion tools on earth. Turnkey lead generation tools connected to applications create innovative workflows, and give marketers a strategic advantage,” says Jeremy Wallace, CMO of Unbounce. "Marketers and agencies can now instantly integrate their Unbounce landing pages with hundreds of popular marketing tools and web applications - all within the same platform and without IT support."

Among many other tasks designed to solve key marketing pain points and improve the efficiency and performance of marketers’ lead generation efforts overall, the Unbounce and Zapier integration enables marketers to:

• Quickly set-up integrations between apps in complete marketing stack without help from IT  
• Optimize lead generation with efficient testing of different tool combinations/integrations in the marketing stack
• Leverages best integrations of existing tools + marketing stack to reduce CPL and increase ROI
• Automatically share leads from different apps in a single platform for co-marketing campaigns
• Trigger different actions based on type of lead (trash vs send away)
• Send specific leads to customized nurture campaigns based on their attributes
• Auto-schedule meetings with leads (product demos/1:1s)
• Integrate easily with other CRMs (UTiger/Dynamic)

“Marketers can seamlessly and instantly connect to their most loved app integrations with Zapier and Unbounce,” said Wade Foster, CEO of Zapier. “Together, we’re giving Unbounce users new ways to improve the performance of their campaigns.”

About Unbounce
When Unbounce launched in August 2009, landing pages were little more than a marketing buzzword. Since then, Unbounce has pushed landing pages into the mainstream and helped digital marketers and agencies turn traffic and clicks into sales. The Unbounce platform allows marketers to quickly create, launch and test high-converting landing pages, website overlays and other conversion tools without web developers. With unrivalled security and customer support, global hosting and 99.95% server uptime, Unbounce has powered over 350 million conversions to date. As one Canada’s fastest growing technology companies, Unbounce serves more than 14,000 customers worldwide, some of which include Vimeo, Hootsuite, The New York Times, World Vision, the Red Cross and many others. For more information about Unbounce please visit Unbounce.com or visit the Unbounce blog to learn more about conversion marketing.

About Zapier
Zapier is a workflow automation tool that connects the work apps you use every day. Integrating with over 800 apps, Zapier builds processes that automate routine tasks and boost productivity. Founded in 2011, Zapier raised $1.3 million in 2012 from Bessemer Venture Partners and Y Combinator and has been profitable since 2014. Learn more at zapier.com and @zapier.

Media Contact
Unbounce
Sarah Gooding
PR Manager
[email protected]