The US Baby Food Market 2015 - Latest Industry Demands, historical Growth data and Global Market Survey report

In 2014, the market suffered a blow owing to a significant decline in the number of child births as well as from adverse economic conditions in some key markets. The report states that the market reported a decline of 5.6% over the six years until 2014. In addition to this, the sector of baby milks, which accounts for over 75% of the overall sales of the U.S. baby food market, also saw consistent decline as the number of breastfeeding mothers increased in the U.S. Changes in the WIC programme, which reduced the amount of infant formulae sold at subsidized rates, have also led to a significant decline in the market.

The report states that the sales of baby foods reduced by 15.4% in 2014 as compared to 2008. In the current market, the segment of milks accounts for over three-quarters of the total value of retail sales while the segment of wet meals accounts for nearly 20%. Between 2008 and 2014, the share of milks has declined in the market as consumption has fallen and prices have remained stable for the most part.

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The sector of supermarkets is losing its share in the market to less conventional discounting stores such as warehouse outlets and merchandisers.

Major vendors of baby food in the market, such as Mead Johnson and Abbott have been the market leaders in the past years owing to their strong positions in the milks sector.

The report helps the reader gauge important changes in consumer behavior and preferences, allowing easy identification of profitable markets and lucrative areas for product innovation. It also allows the reader ways to analyze the current and future behavior trends in all the key categories so as to identify the best opportunities in the market.

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Detailed data about the consumption by individual product categories in the market allows the reader to plan alignment of sales and marketing strategies in accordance with the latest trends in the market. The report also investigates which categories are performing the best and how that is changing the overall dynamics of the market.

The report also presents a detailed overview of the competitive landscape of the U.S. baby foods markets with the help of business profiles of key vendors already in the market and the ones considering to enter it along with details regarding the product sectors they are primarily focusing on. The report also gives details regarding key developments and key features of various product sectors and various brands and manufacturers.

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Baby Food in Sweden 2015 

The Swedish baby food market has continued to be more buoyant than most European markets. This is due mainly to an upward trend in the number of births and to a relatively favorable economic climate. Growth will be largely as a result of the increasing number of live births predicted by the Swedish Statistical Office and strong growth in the milks, and to a slightly lesser extent in the meals sector. Organic and locally produced baby food is expected to perform well, as part of a marked trend generally towards healthier and allegedly more 'natural' foods. 

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