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Tesla has officially launched Enhanced Autopilot subscriptions in China, offering features like auto-steering and auto-lane change. Marking a strategic step in Tesla's global tech deployment.
Tesla's Pricing Strategy: Enhanced Autopilot for Every Budget
Subscriptions for Tesla's Enhanced Autopilot are now available in China. Tesla has introduced two EAP subscription choices. According to Sawyer Meritt, in his social media X post, the prices are 699 yuan ($98) per month or 1,399 yuan ($197) for a three-month option.
As seen in the company's order configurator, Tesla now offers EAP in China for a one-time purchase of 32,000 yuan (~$ $4,509).
Unlocking Advanced Driving: Tesla's New Subscription Model
Teslarati says EAP provides auto-steering, auto-lane change, and autopilot navigation in China. Smart summons and automated parking features are anticipated to be added.
The introduction of the EAP subscription comes after Tesla recently made a clear strategic move toward FSD by lowering the software's price in North America and acquiring EAP.
FSD Ambitions: Tesla Eyes Expansion Beyond North America
During Tesla's Q1 2024 earnings call earlier this week, CEO Elon Musk discussed the company's future ambitions to introduce FSD in other nations, including China.
Musk stated, "So, the thing about the end-to-end neural net-based autonomy is that just like a human, it actually works pretty well without modification in almost any market. So, we plan on, with the approval of the regulators, releasing it as a supervised autonomy system in any market that, where we can get regulatory approval for that, which we think includes China."
Furthermore, CFO Vaibhav Taneja provided the following additional comments concerning Tesla's plans to implement FSD in other regions, including China:
"There are some road rules that they need to follow. Like in China, you shouldn't cross over a solid line to do a lane change. In the U.S., it's a recommendation, I think. In China, you get fined heavily if you do that," Taneja shared.
Photo: Jonas Leupe/Unsplash
