Pabst triples capacity for cannabis-focused beverages with new factory opening

Pabst Labs is opening a new manufacturing facility and distribution center dedicated to cannabis beverages in Desert Hot Springs, California.

The "cutting edge” facility will allow the company to more than triple its production capabilities.

According to Chuck Barlick, Pabst Labs' director of production, the goal is to leverage over twenty years of beverage manufacturing experience while establishing a standard for quality and efficiency that would set the bar in all cannabis-infused beverages facilities.

On top of its eponymous Pabst Blue Ribbon 10mg High Seltzer, the company also produces Not Your Father's Cannabis-Infused Root Beer and the St. Ides Cannabis product line.

Other brands will be allowed to access the facility through co-packaging relationships to help raise beverage quality and opportunity across the industry.

THC-infused beverages are seeing a 40 percent growth rate, the fastest-growing category in the cannabis industry, according to the Cannabis Beverage Association (CBA).

PBR High Seltzer is one of the top-selling THC-infused carbonated beverages in California.