OwlTing USA, a Chicago-based subsidiary of Taiwanese blockchain startup OwlTing, has launched a blockchain-powered traceability platform.

OwlTing USA was established in 2017 to bring Ethereum-powered blockchain business solutions to the US market. The new platform will bring more transparency in food production, agriculture and other complex supply chains. It will enable businesses to manage end-to-end traceability more efficiently and effectively.

“As customers enjoy a hot gourmet meal from our smart vending system, we want them to have visibility into the efforts we put into our foods. OwlTing’s blockchain platform is a great vehicle for that,” said Andy Lin, founder of Yo-Kai Express, a San Francisco-based startup building on a smart vending system for gourmet foods.

The platform leverages blockchain technology to help establish product traceability and enhance brand trust among consumers – empowering businesses, big or small, to be trailblazers in the push for consumers’ rights to information. It is also equipped with analytics and integrated marketing tools.

Earlier this month, OwlTing secured an “eight-figure USD investment for 20% equity” from SBI Crypto Investment, a wholly-owned subsidiary of Japanese financial services group SBI Holdings