New Balance Unveils Innovative Golf Shoe Lineup for 2024

Tuesday, January 16, 2024 7:28 AM UTC

New Balance combines timeless designs with cutting-edge technology in its highly anticipated 2024 golf lineup. Partnering exclusively with Dicks Sporting Goods and Golf Galaxy, New Balance is excited to offer golf enthusiasts two exceptional designs - the Women's 327 Golf Shoes and the Men's Heritage Golf Shoes.

Sports Illustrated noted that both models boast unique features that elevate performance and provide unmatched comfort and style on the course.

The Men's Heritage Golf Shoes - A Fusion of Style and Functionality

Paying tribute to classic styles of the past, the Men's Heritage golf shoe is available in two colorways and showcases New Balance's commitment to innovation, as per Forbes. With a DynaSoft midsole for enhanced responsiveness and plush cushioning, these shoes offer the perfect balance between comfort and support.

The Ndurance rubber outsole ensures natural movement, helping golfers maintain stability and confidence throughout their game.

Women's Golf Shoes - Empowering Female Golfers

Recognizing the growing presence of women in golf, New Balance introduces the Women's 327 Golf Shoes for 2024. Drawing inspiration from New Balance's iconic 1970s running shoes, these spikeless shoes feature a waterproof microfiber leather upper and a comfort insole. The lace-up closure ensures a secure fit, making them suitable for various weather conditions and providing traction both on and off the course.

Golf's Customer Base - A Growing and Diverse Segment

Statistics from the NGF reveal that young adults between 18 and 34 comprise the largest customer segment in the world of golf. With 6.2 million on-course participants and an additional 5.8 million off-course enthusiasts, this demographic represents a significant portion of the golfing community. Additionally, newcomers to the sport exhibit greater diversity, with a 45% higher likelihood of being non-white and a 35% higher likelihood of being female compared to current golfers.

In 2022, approximately 6.4 million on-course golfers were women, highlighting the significant impact of female players in golf. Moreover, women make up a larger percentage of beginners (41%), juniors (37%), and off-course participants (41%) than in the overall golf population. New Balance's women's 327 golf shoe aims to cater to this growing demographic, enabling female golfers to express their style without compromising performance.

Photo: Dick's Sporting Goods