Netflix launches new ‘Top 10’ website using new metrics, ‘Squid Game’ reaches 1.6 billion view hours

A dedicated website for the Top 10 Netflix shows and movies was launched by the streaming giant this week. Subscribers can use it as a reference to how their favorite titles are performing as the site provides more information using the platform’s new metrics.

The Netflix Top 10 website features several filters, but charts for TV shows and movies are always separated. Members can filter the top 10 lists to view English and non-English content.

The website opens and displays the global top 10 films on Netflix. But there is also an option to view Top 10 lists by country. Like most charts, the Netflix Top 10 site will be refreshed every week.

For the week of Nov. 8-14, “Red Notice” starring Dwayne “The Rock” Johnson, Gal Gadot, and Ryan Reynolds tops the global Top 10 list for English films with 148.72 million view hours. “Narcos: Mexico” currently sits at first place for English TV series with 50.29 view hours this week so far.

While Netflix has become one of the most common home entertainment sources, measuring how shows perform on its platform has been trickier than measuring traditional TV ratings. The company previously measured titles’ performances based on how many accounts opened a series or a movie. If a member watches for two minutes, Netflix used to count it as a single view.

The streaming platform has now shifted its metrics by gauging a title’s performance based on accumulated viewing hours instead of counting how many accounts viewed it. The metrics shift was announced during Netflix’s earnings call for its financial results for the third quarter of 2021.

“We think engagement, as measured by hours viewed, is a slightly better indicator of the overall success of our titles and member satisfaction,” Netflix said. “It also matches how outside services measure TV viewing and gives proper credit to rewatching.”

At the time, Netflix was celebrating its latest hit, the South Korean TV series “Squid Game.” The company called the show its “biggest TV show ever” after it was viewed by 142 million member households (based on the old metrics) in the first four weeks. In a blog post on Tuesday, the company revealed the show is its most popular TV title with 1.6 billion view hours. “Bridgerton” season 1, the top 1 in the TV (English) category, has accumulated 625 million view hours.

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