|   Business


  |   Business


Naughty Noah’s Announces Fresh New Instant Vietnamese Pho Noodle Soup Flavors

LA JOLLA, Calif., March 08, 2018 -- Naughty Noah’s, Plant-based and on a mission to spread healthy traditional Vietnamese cuisine with the world one meal at a time, today announced the addition of three new flavors to its growing line of one-of-a-kind, premium instant Vietnamese Pho noodle soups.  The new flavors: Holy Hot Pepper, Curry Masala and Don’t Be a Boar, add to the company’s award-winning line of all-natural, gluten free, vegan, non-GMO, grab-and-go pho noodle soups that can be enjoyed at home, work, college or anywhere.  Naughty Noah’s will showcase and sample all of its Vietnamese Pho noodle flavors in booth #8218 during Natural Products Expo West taking place March 7 – 11, 2018 in Anaheim, California.

Naughty Noah's
Naughty Noah's adds three new flavors to its growing line of one-of-a-kind, premium instant Vietnamese Pho noodle soups.

Rooted in Vietnamese culture and tradition, all Naughty Noah’s products are Plant-Based, derived with fresh, wholesome, all-natural and organic Vietnamese-inspired ingredients. Each serving carton contains individually wrapped and portioned rice noodles, spices, and omega-rich coconut or avocado oil. All ingredients are meticulously selected and sourced from sustainable farmers.

“Our goal is to disrupt the 110 billion packs consumed and $40 billion instant noodle market by offering a delicious, convenient and nutritious Vietnamese Pho noodle soup to consumers everywhere,” said JimmyTay Trinh, half of brother-sister duo founders of Naughty Noah’s. “We created our Pho based on my mother’s authentic home recipes that deliver the rich culinary tradition of Vietnamese cuisine, combining delicious flavors that capture our heritage with spices that have inherent health benefits to deliver a tastier and healthier noodle meal than anything on the market today.”  

Naughty Noah’s fast Pho delivers a nutritionally dense snack or meal that is based on an authentic family recipe that generations have loved.  Naughty Noah’s can be enjoyed as is, prepared with hot water in minutes, or microwaveable and dressed up with added proteins and vegetables.

Naughty Noah’s currently offers six flavors of Vietnamese Pho noodle soups:

  • Holy Hot Pepper packs a punch and just the right hit of spicy heat with ground cayenne chili pepper, roasted red bell pepper, parsley, and onion for a perfect pick-me-up in the middle of a long day.
  • Curry Masala brings on the heat with a warm curry and coconut masala mashup that combines coconut milk powder, turmeric, and a dash of Saigon cinnamon for a dairy-free savory bowl of pho noodles.
  • Don’t Be A Boar blends cinnamon spice and everything nice for a flavorful spice blend that incorporates cloves, onion, and Saigon cinnamon. A splash of coconut oil marries all the flavors together to create a pleasant and harmonious bowl of pho.
  • Chicka What is based on the original Vietnamese chicken pho noodle soup you might have tried, but without MSG or GMOs! Made with turmeric, onion, cinnamon spice, roasted red bell pepper, it’s twice and naughty, and nice!
  • Original Beast is the OG Baby (or Original Beast) in this case. reminiscent of the original Vietnamese pho noodle soup that has cloves, star anise, cardamom, and celery root is completely vegan, MSG and GMO-free. Now that's PHO-nomenal.
  • Victory Veg boasts robust beet flavor with hints of beets, celery and is totally vegan (as are all our flavors, including our play on meat named flavors.

Lower in sodium and fat than other traditional instant noodles, Naughty Noah’s is created with healthy omega-rich coconut and avocado oils, which are a healthier alternative to vegetable oils and provide for a nourishing snack or meal.  The colorfully-packaged fast Pho soup products come in dishwasher-safe, reusable and recyclable carton bowls, each complete with an individually wrapped selection of rice noodles, spices, and oils.

Pricing and Availability:

All flavors are available for purchase in six-pack cases at, and select specialty retail shops for $29.95 per case of the variety pack of six  and $4.99 individually.

Founded in 2016 in Houston, Texas, inspired by his Mother’s recipe, and named after his son ( Naughty Noah's Vietnamese Pho noodle is committed to creating the freshest-tasting and healthiest instant noodle products available. Every one of its single-serve flavors offers the exotic spices and rich tastes of traditional Vietnamese pho in a quick, convenient light snack or meal that can be enjoyed anytime. A portion of all profits go directly to charitable organizations that work to fill a hungry world’s needs, specifically ( where Naughty Noah's is supporting "The Garden Project 4Kids" - Our initiative is to foster awareness, education, knowledge and early exposure of how to grow their own food and where food comes from. All of Naughty Noah’s products are plant-based, vegan, non-GMO, and gluten free. For more information, please visit and follow us on Facebook - NoahsPhoNoodles, Instagram - @naughtynoahs and Twitter - @EATNaughtyNoahs

Megan Kathman
Skyya for Naughty Noah’s
ph: (646) 760-9724

A photo accompanying this announcement is available at

Primary Logo

  • Market Data

Welcome to EconoTimes

Sign up for daily updates for the most important
stories unfolding in the global economy.