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NVIDIA GPUs Scarce Globally: AI Development Prioritized Over Gaming?

NVIDIA's flagship GeForce RTX 4090 sees limited availability amidst global GPU shortages.

NVIDIA's consumer and gaming GPUs are apparently seeing a dramatic fall in worldwide supply, potentially causing a market scarcity.

NVIDIA Gaming GPUs Reportedly Experiencing Global Shortages

NVIDIA and its GPUs have been said to be "hard to find" in markets for some time now. While worldwide supply remained stable between 2022 and 2023, things may change in the future, according to industry sources, as global volumes have declined dramatically, as per WCCFTech.

According to MyDrivers, citing Taiwanese industry insiders, NVIDIA's consumer GPUs have begun to face decreased supply in regions heading into Q4 2023. The report does not identify which SKUs are in limited supply, but we believe the whole RTX 40 series has witnessed a stock drop in recent times, with the consequences seen in Chinese marketplaces.

Pricing for NVIDIA's Ada Lovelace has already increased on marketplaces such as, and the debut of the "cut-down GeForce RTX 4090D has stoked the fire as users rush to get the GPU to avoid being left out. However, the scenario is not limited to a regional level, as it is thought that markets such as the United States and Europe have reported a decline in NVIDIA's GPU supply, and who knows, if the situation persists, we may witness a price increase.

Nvidia GeForce RTX 4090 Scarcity: AI Focus Over Gaming GPU Production?

The GeForce RTX 4090, Team Green's flagship Ada GPU, isn't available on Amazon or Best Buy, and it's priced considerably above the $1599 US MSRP on eBay as well. The scenario is identical for other SKUs in the portfolio.

While there is no specific cause for the supply shortage, it has been stated that Team Green is so focused on AI accelerators geared for its data center market that it may have reduced manufacturing of consumer GPUs, but this is only a rumor for the time being.

NVIDIA is recognized for going where the markets have promise, and they are correct to do so since, after all, a lucrative business is what matters, right? Because AI GPUs meant for computation are far more profitable than gaming GPUs, it does appear "professional" for NVIDIA to prioritize supply.

It is still too early to say anything definitive, but we hope that the crypto-currency scarcity era does not return, especially at a time when the PC industry is now on the mend after being stagnant for several years.

Photo: Caspar Camille Rubin/Unsplash

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