Treasury Wine Estates Shares Plunge on Earnings Warning Amid U.S. and China Weakness 
Blackstone Leads $400 Million Funding Round in Cyera at $9 Billion Valuation 
FAA Unveils Flight Plan 2026 to Strengthen Aviation Safety and Workforce Development 
Instacart Stock Drops After FTC Probes AI-Based Price Discrimination Claims 
Delta Air Lines President Glen Hauenstein to Retire, Leaving Legacy of Premium Strategy 
Sanofi’s Efdoralprin Alfa Gains EMA Orphan Status for Rare Lung Disease 
Biren Technology Targets Hong Kong IPO to Raise $300 Million Amid China’s AI Chip Push 
LG Energy Solution Shares Slide After Ford Cancels EV Battery Supply Deal 
FDA Says No Black Box Warning Planned for COVID-19 Vaccines Despite Safety Debate 
MetaX IPO Soars as China’s AI Chip Stocks Ignite Investor Frenzy 
SUPERFORTUNE Launches AI-Powered Mobile App, Expanding Beyond Web3 Into $392 Billion Metaphysics Market 
Ford Takes $19.5 Billion Charge as EV Strategy Shifts Toward Hybrids 
Elliott Management Takes $1 Billion Stake in Lululemon, Pushes for Leadership Change 
OpenAI Explores Massive Funding Round at $750 Billion Valuation 
Oracle Stock Slides After Blue Owl Exit Report, Company Says Michigan Data Center Talks Remain on Track 
iRobot Files for Chapter 11 Bankruptcy Amid Rising Competition and Tariff Pressures 
Apple Opens iPhone to Alternative App Stores in Japan Under New Competition Law 
AU Brandz, a South Korean fashion startup, has acquired Zennar Limited, an England-based firm that manufactures leather goods. The latter also owns the Rockfish footwear brand, which will now belong to the former once the deal is completed.
AU Brandz's acquisition of Zennar Limited is a strategic move that will help it build its presence in the global market. Even before the deal was put in place, the Korean firm was already operating as the exclusive seller and distributor of Rockfish Weatherwear because it holds the local rights, as per Korea Joongang Daily.
Terms of the Acquisition Deal
AU Brandz and Zennar Limited agreed to the acquisition price of about￡5 million or $6.3 million in U.S. dollars. The companies finalized their deal last week, which means AU Brandz has wholly taken over Rockfish's parent company's operations in the country.
The purchase of Zennar Limited is a strategic move for AU Brandz because, aside from selling rainboots and other footwear in the growing shoe market in South Korea, it will also be able to expand overseas. Full ownership of the UK-based company will also reduce costs for AU Brandz as it no longer needs to pay royalties to Rockfish's H.Q.
Post-Acquisition Plans
BNN Breaking reported that AU Brandz's strategic planning and operation director, Kim Tae Kyun, will become Zennar's new chief executive officer. Post-acquisition, the Korean fashion company is planning to work on repositioning the Rockfish Weatherwear brand in the U.K. market.
The new management will expand its global operations and reach other European regions and the Americas. AU Brandz that its repositioning goal will boost Rockfish Weatherwear's visibility while scaling up its foothold in the competitive global fashion market.
"Currently, 80% of sales at the Seongsu and Hannam branches come from foreign customers, and lately we are receiving partnership proposals from fashion distributors in Japan, Taiwan, and Hong Kong," CEO Kim stated. "Following the acquisition, we plan to reposition the brand with weather merchandising tailored to the U.K. market, and simultaneously expand global operations in the Americas and Europe."
Photo by: Rockfish Weatherwear Website
