Japanese cryptocurrency exchange QUOINE has announced the launch of its Initial Coin Offering (ICO) platform – ICO Mission Control.

The new platform is an all-in-one ICO execution service – an end-to-end solution aimed at helping blockchain projects conduct ICOs in a flexible, secure, transparent and scalable manner, that adhere to best practices of KYC and AML.

“With the launch of ICO Mission Control, we aim to bring global standards of security and technology to provide a safe, secure ICO launch for all token issuers and participants in the new crypto economy,” ,” said QUOINE Co-founder and CEO Mike Kayamori.

Initially, ICO Mission Control will be integrated within the QRYPTOS exchange, before it becomes a part of the forthcoming LIQUID platform.

According to the official announcement, the first ICO to be hosted on the platform will be VUULR, a global digital marketplace to buy and sell films and TV shows online using blockchain technology. The VUULR ICO will begin May 9.

"We are excited to be the first token issuer to launch an ICO on QUOINE's ICO Mission Control. VUULR gets access to a huge base of crypto enthusiasts who can make full use of QUOINE's secure and efficient platform," said Ian McKee, CEO of VUULR.

QUOINE clarified that participation in ICOs through its platform would be allowed only for those participants who are signed up and KYC-verified on QRYPTOS.