Hyundai Motor Co. and IKEA Korea emphasized their commitment to sustainability in their joint space marketing exhibition, "Green For-rest," which will run until Sunday.
Each zone follows the concepts of "green garden," "beach picnic," and "your own space for comfortable work and relaxation." The exhibition, which showcases environmentally friendly Hyundai cars alongside IKEA's home furnishing ideas, is taking place in the outdoor garden of IKEA Korea's flagship store in Gwangmyeong, southwest of Seoul.
The display area is separated into three themed zones, dubbed the NEXO Zone, Kona EV Zone, and Ioniq 6 Zone, after several Hyundai models of environmentally friendly cars.
According to a Hyundai Motor representative, the collaboration's purpose was to provide people with the joy of sustainable outdoor activities through the combination of IKEA products and eco-friendly Hyundai vehicles.
Additionally, they mentioned that various collaboratively created content would be presented throughout the event. A lottery system will award free Blue Hands air conditioning filters and IKEA gift cards to visitors who post pictures of the green forest exhibition on social media.
Hyundai Motor has been partnering with other groups for environment-friendly goals. Such as with the marine conservation group Healthy Seas. After the two previous years' successes, Hyundai Motor and Healthy Seas have begun their third year of collaboration with a clean-up at Tossa de Mar, a severely polluted coastal area in Spain's Costa Brava.
Hyundai and Healthy Seas will expand their collaboration to a global level with the renewal of the collaboration. Together, the partners will fight marine pollution on all continents, support healthy marine ecosystems, and advance a circular economy as they work to create a more sustainable future. Four clean-ups and several educational activations are now on the partnership's calendar.
According to Michael Cole, President and CEO of Hyundai Motor Europe. Their partnership plans in 2023 are even more ambitious, which include activations that will have a global effect, such as cleaning up waters on other continents and further driving a circular economy.
Photo: Jueun Song/Unsplash


Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off
Thousands of satellites are due to burn up in the atmosphere every year – damaging the ozone layer and changing the climate
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target
Ukraine minerals deal: the idea that natural resource extraction can build peace has been around for decades
India–U.S. Interim Trade Pact Cuts Auto Tariffs but Leaves Tesla Out
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge
What’s so special about Ukraine’s minerals? A geologist explains
Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings
How ongoing deforestation is rooted in colonialism and its management practices
Russian Stocks End Mixed as MOEX Index Closes Flat Amid Commodity Strength
Fungi are among the planet’s most important organisms — yet they continue to be overlooked in conservation strategies
Ford and Geely Explore Strategic Manufacturing Partnership in Europe
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch 



