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Heinz teamed up with Pulpex to develop a renewable and recyclable bottle made from 100-percent sustainably-sourced wood pulp.
The ketchup brand is the first sauce company to put Pulpex's sustainable paper bottle packaging to the test.
Pulpex is a sustainable packaging company supported by Diageo that also invented Johnnie Walker's paper whisky bottle.
The Kraft Heinz Company, like many others, has established a number of ambitious environmental targets, including making all packaging recyclable, reuse, or compostable by 2025 and achieving net-zero greenhouse gas emissions by 2050. Miguel Patricio, CEO of Kraft Heinz, believes a paper ketchup container can help them get there.
Packaging waste is an industry-wide issue that we must all solve, according to Patricio.
He went on to say that the new Heinz bottle is an example of how they're using creativity and innovation to find new ways to give customers the items they want while also thinking sustainably.
Meanwhile, Pulpex CEO Scott Winston stated that Heinz was simply one of many potential customers for the company's technology. He added that the potential for paper-based packaging is enormous, and that when global household names like Heinz embrace this type of cutting-edge technology, it benefits everyone.
