Former Credit Suisse Chief Digital Officer Marco Abele has launched a new blockchain-based platform for life-enriching investments, TEND.

Based on Ethereum, the project will enable a new paradigm of shared ownership of unique assets with both meaning and financial value. It will allow small networks of like-minded individuals to connect and share their passions as well as earn a potential return, enabling them to invest in their interests while diversifying their wealth.

According to the official release, TEND will offer a full-service, concierge-like experience and has been designed to both protect and service the assets while, by utilizing blockchain technology, providing a transparent, trustworthy and secure basis for investment. Through smart contracts, it will grant customers co-ownership of assets that were previously beyond their reach, while allowing them to both experience and enjoy these assets.

“Many people today are finding that there is more value in experience than ownership, and that it is about access to fine things, not just possession of them. At the same time, conventional investments have become uninteresting for the modern generation. That makes meaningful, special assets increasingly desirable and hence valuable. TEND was born out of the opportunities presented by these two trends,” said Abele, TEND Founder and CEO.

Former UBS and SAP Group CIO Oliver Bussmann joins as Strategic Advisor

Oliver Bussmann, Founder and Managing Partner of Bussmann Advisory and globally recognized technology thought leader, has already started working with TEND as a strategic advisor. A renowned blockchain pioneer and expert, he will bring his enormous depth of insight and experience to the venture.

“I am delighted to have a like-minded digital thought leader of Oliver’s calibre joining TEND. We both share the drive to push the boundaries of what is possible by utilizing blockchain technology, and the TEND team looks forward to working closely together with Oliver as we continue to turn our vision into reality,” continued Abele.

Having already built a working alpha version of their product and tested it with a group of early users, TEND will hold a financing token generation event in the coming months. The TEND token generation event – which aims to be fully regulatory compliant – features the first-ever cryptotoken to be structured just like a conventional bond under Swiss securities law. To ensure transparency, TEND said it will make details of its token generation event and the intended use of funds available to all investors.