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FedEx Corporation revealed it has created a new e-commerce platform called fdx. The company unveiled the new data-driven trading platform today.
According to The Verge, FedEx said this will offer end-to-end e-commerce solutions to online merchants, including data supply chain management. It was added that the company created fdx based on its ShopRunner e-commerce store, which it acquired in 2020. But this will be an improved version with added details that will make the platform ideal for merchants.
FedEx to Take On Amazon
FedEx shared that with the well-thought-out details, fdx will be more efficient and cost-effective for deliveries. The platform will offer a custom post-purchase experience for businesses to provide their customers with more accurate shipment information, like estimated delivery dates during shopping and order placements.
In any case, it was said that the introduction of the fdx platform seems to be aimed at competing with Amazon, which has been FedEx’s rival for years. Moreover, FedEx has been losing to Jeff Bezos’ company in terms of package deliveries in the U.S., so it is hoped that fdx could help turn the tables around.
fdx: Created for Businesses and Merchants
The company’s CEO personally announced the new fdx platform on Sunday, Jan. 14, at the National Retail Federation’s Big Show. The Memphis, Tennessee-headquartered transport and e-commerce firm stated that fdx will help merchants and businesses make more calculated logistics decisions - from point of demand to delivery down to the returns.
“FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” Raj Subramaniam, FedEx Corp. president and chief executive officer, said in a statement. “Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimize and grow their businesses through digital intelligence.”
In the press release, FedEx said that its e-commerce platform will be officially launched in the fall of this year without mentioning the exact date. Currently, the fdx platform is available for a private preview only and can be accessed upon request. Companies and businesses interested in learning more about the new site can register for the preview.
Photo by: FedEx Newsroom
