Menu

Search

  |   Business

Menu

  |   Business

Search

Cesare Catania's Embrace Project Arrives in the US for the NFT.NYC Forum

Image with permission of Cesare Catania

Italian contemporary artist Cesare Catania is taking his innovative "Embrace Project" to the United States as part of the NFT.NYC forum. The Embrace Project is a socio-cultural art initiative that transcends geographical, religious, social, and cultural differences to bring people together through artistic, playful, and cultural activities. Catania's project aims to support marginalized groups, particularly those impacted by the pandemic, by fostering a sense of community and unity.

Catania, known for his modern and unique artistic style, has a vision of creating a universal language through art. In his own words, “The Project was born from long reflections on the concept of 'embrace', word and verb together, which is not limited to materializing in a physical act but goes beyond it by becoming an action: ideas are embraced. Visions are embraced. And in this sense, the hug becomes a way to involve people in artistic, playful and cultural activities in order to communicate beyond any geographical distance and any religious, social, cultural difference. In short, it becomes an intense, practical but also virtual gesture to get closer to the other, to change together and create something new together. A revolutionary act of peace. What better terrain than art to express all this using a universal language?”