Burger King Sweetens New Zealand Menu with Limited-Time Maple Burgers

Burger King unveiled the newest menu in its stores in New Zealand. The fast-food chain added a range of maple syrup-drizzled burgers exclusively available in the said region.

Burger King New Zealand offers a sweetened version of burgers, and two options are available in its restaurants. The home of the famous Whopper sandwiches launched the Maple Bacon Fried Chicken Burger and Maple Bacon Beef Burger to its menu lineup. In any case, the brand described its new sandwiches as “deliciously sticky.”

Brand New Sweetened Burger Offerings

As per Trend Hunter, customers can avail of the two new sandwiches at participating Burger King stores across New Zealand. Fans of the brand must take note that they must grab the new items now because they will only be on the menu for a limited time. Then again, there was no mention of how long Burger King New Zealand plans to sell the new Maple Bacon Fried Chicken Burger and Maple Bacon Beef Burger.

Both sandwiches have the same maple syrup dressing. Most of their ingredients are also similar: melted cheese, crispy onion rings, creamy mayo, and crispy bacon.

They are also both served in the same soft bun; the only difference is the meat. The chicken version has a buttermilk fried chicken patty, while the beef option is made with a flame-grilled beef patty.

Innovation in Product Offerings

Lipstick Alley reported that the launch of Burger King’s Maple Bacon Burgers shows the company’s non-stop efforts to innovate its menu for its customers. Moreover, by offering them for a limited time, the brand is able to explore and determine which flavor combinations would work for the public.

Lastly, through the limited availability of these new products, Burger King is building up excitement for its customers and driving sales simultaneously, which is why fast-food chains often use this strategy.

Photo by: Burger King NZ Website