Bitcoin wallet startup Breadwallet has announced that it is dropping “wallet” from its name and rebranding to “Bread”.

The move comes as the company plans to add more financial services and support more crypto assets, in order to build a powerful financial platform.

“Breadwallet is becoming more than just a wallet, and to reflect that we are dropping “wallet” from our name. Breadwallet is now simply Bread,” James MacWhyte, Bread CPO, wrote in a blog post.

Alongside the rebranding, the company also announced the launch of a new iOS app. The app has been rebuilt from scratch, with a new look and added features.

The new app makes it easier to discover useful features and to understand how bitcoin works. The added features include a help icon on most screens, the ability to display bitcoin balance both in bits and in full bitcoins, and the ability to save a memo together with every transaction a user sends or receives.

In addition, network transaction fees can now be modified to be either fast or cheap, depending on a user’s needs.

MacWhyte said that the Android version is close to completion and will be available soon.

The announcement follows a recent funding round, which brought Breadwallet’s total investment to $7 million. The company also established its headquarters in Switzerland.

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