Blockchain powered loyalty and rewards platform Loyyal has announced its expansion to Australia and New Zealand.

According to the press release, the company has added REFFIND as the exclusive Network Operator for Australia and New Zealand, also operating as a Value Added Reseller (VAR) of Loyyal's innovative platform for these markets.

"Loyyal's blockchain-based loyalty network was the world's first to market in 2016. Initiating our global expansion into Asia-Pacific with REFFIND enables us to leverage the depth of their regional strength and exceptional management,” Greg Simon, Founder and CEO of Loyyal said.

Previously Ribbit.me, Loyyal has established itself with clients in North America and the Middle East since 2016. Last year, the company closed a Series A capital raise led by Integrated Networks (iNet). REFFIND’s appointment follows its equity investment in Loyyal, completed earlier this year.

"We see this as a crucial milestone in our strategic growth plan, which is to be quickly recognized as a global leader in enterprise rewards, recognition, and loyalty solutions," said Tim Lea, CEO of REFFIND. "Our expansion in the corporate and government agency markets across the region is significantly enhanced through Loyyal's technology, and our ability to scale as the exclusive Network Operator in region for Loyyal fits perfectly with our overall corporate strategy."