BERNINA Introduces the 2018 BERNINA 330 Special Edition First Love

A portion of machine sales will support the Quilts for Kids, Inc. organization which helps children in need who suffer from abuse or a life-threatening illness

BERNINA introduces the BERNINA 330 Special Edition First Love

An Instagram contest for a free BERNINA 330 Special Edition First Love will also kick off on March 19

AURORA, Ill., March 14, 2018 -- BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to introduce the 2018 BERNINA 330 Special Edition First Love (B 330 SE First Love) sewing machine.  The B 330 SE First Love with exclusive faceplate featuring a colorful design, supports the Quilts for Kids mission to support children from around the world who suffer from life-threatening illnesses, abuse, poverty and natural disasters.  BERNINA will also donate $20,000 from a portion of the B 330 SE First Love sales to the Quilts for Kids.  Additionally, BERNINA Dealers will host Quilts for Kids in-store events where the community will be invited into stores to make quilts for children in need.  BERNINA has more than 400 Dealer locations in the U.S.  The new B 330 SE machine is now available at BERNINA stores nationwide and has an MSRP of $1,399.  In conjunction with the launch of the B 330 SE First Love machine, BERNINA of America will kick-off a First Love Instagram contest beginning on March 19 where one lucky winner will have a chance to receive a brand new, free B 330 SE First Love sewing machine.

“Unfortunately life-threatening illnesses, abuse, poverty and natural disasters are realities that some children have to face.  Providing these children some comfort with a bright, colorful quilt made with love was the inspiration for the 2018 B 330 SE First Love,” said Amy Sherfinski, Director of Marketing for BERNINA of America.  “We are proud to partner with Quilts for Kids to help make a difference and enrich the lives of children all around this country.”

Those interested in participating in the First Love Instagram contest will be asked to repost an image of the B 330 SE First Love and comment on what they would create with the machine for children in need.  Contest-goers must also follow @berninausa on Instagram and use the hashtag #BERNINAFirstLove with their post.  The contest runs until March 28 and the winner will be announced in early April.  For more information, visit https://www.instagram.com/berninausa

The B 330 SE First Love features an exclusive faceplate with a colorful design.  It is also equipped with 97 stitch patterns (including alphabet symbols), slide speed control and a DC motor.  Additionally, the machine can stitch 900 stitches per minute.  For more information, visit www.bernina.com/3Series

“We are beyond grateful for the opportunity to partner with BERNINA,” said Linda Arye, Founding President of Quilts for Kids.  “The donation from the sales of the B 330 SE First Love will make a huge impact in accomplishing our mission of comforting children in need, with the gift of a colorful, fun handmade quilt.”

Founded in 2000, Quilts for Kids, Inc. is a non-profit organization that transforms discontinued and unwanted fabrics into quilts to comfort children in need.  These are children with life-threatening illnesses, abuse and so much more.  As of 2018 the organization distributed quilts and other much needed items to hundreds of thousands of children in need, globally.  The goal is to donate 30,000 quilts or more, each year.  Quilts for Kids, Inc. is a 501-C-3 non-profit and is located at 494 Lincoln Highway in Fairless Hills, PA 19030.  For more information, visit www.quiltsforkids.org, call (215)295-5484 or stop by its headquarters.

About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering quality state-of-the-art sewing, quilting and embroidery machines, overlockers, and embroidery software.  BERNINA’s leadership is marked by an impressive number of ambassadors, industry leaders, influencers and bloggers, who chose to partner with the company.  BERNINA products are sold in the United States through a network of over 400 fully trained independent dealerships that also offer support and education.  Select BERNINA and bernette machines, and BERNINA software can also be purchased online.  BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year.  You can follow BERNINA on Facebook:  www.facebook.com/berninausa, Instagram: @BERNINAUSA, and Pinterest:  www.pinterest.com/WeAllSew, and read BERNINA’s WeAllSew blog at www.weallsew.com.  To learn more about BERNINA and to find a Dealer, visit www.bernina.com or call (630)978-2500.

Media Contacts for BERNINA of America, Inc.:
Joanne Tedesco, (312)780-7210, [email protected]             
Len Hall, (949)280-0413, [email protected]

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/defdd293-93a8-41e7-a871-b87a83cc9c1b