McDonald's Japan Teams Up with Sanrio for Exclusive Happy Meal Toys 
‘Grand Theft Auto’ Game Publisher Take-Two Interactive to Layoff Employees, Discontinue Projects 
Why is toddler milk so popular? Follow the money 
JPMorgan to Leverage AI Across Banking Operations, Jamie Dimon Confirms 
Google Shuffles Finance Team for AI Shift, Slashes Jobs in Finance and Real Estate Divisions 
Vladimir Putin’s gold strategy explains why sanctions against Russia have failed 
Economists say Australia shouldn’t try to transition to net zero by aping the mammoth US Inflation Reduction Act 
Rivian Expands Layoffs With Additional 1% of Jobs Amid Growing EV Market Woes 
AMD Targets Nvidia, Intel with New AI Chips for Gaming and Business PCs 
Narendra Modi’s economy isn’t booming for India’s unemployed youth 
The idea that US interest rates will stay higher for longer is probably wrong 
PUMA and BMW MMS Launch Vibrant Crews Go Summer Collection 
FENTY x PUMA Launches New Creeper Phatty Earth Tone Collection 
HSBC Reportedly Axing Dozens of Additional Investment Banking Jobs in Asia 
PUMA and Mercedes-AMG PETRONAS F1 Team Launch Crews Go Summer Collection 
Asahi Super Dry Beer is Japan’s no. 1 and best-selling beer, and now the brewery is reformulating its recipe for the first time in 35 years. Asahi Breweries announced its plan to change the beer’s recipe this month.
The makeover for Asahi Super Dry Beer has been happening for the first time since it was created in 1987. Asahi Breweries said it had invented the world’s first super dry beer, and it was made using the local dry sake as inspiration.
As per SoraNews24, Asahi Super Dry Beer has always described itself as “the beer for all seasons,” and this label has pushed the company to make the change. It was explained that the company would be revising the brewing process of the beer.
The major change that will be made is related to hopping which is the technique where the hops are added during the brewing process. The company is changing this a bit to have a more noticeable effect on the finished product.
The maker of Asahi Super Dry Beer said it would like to give its beer a stronger hoppy aroma compared to how it is now. But while the aroma will be more robust, the company will be preserving the beer’s dry finish for an improved overall drinking experience.
The change also comes as the beer sales of Asahi have been going down these days partly because of the ban in alcohol sales for restaurants and bars amid the COVID-19 pandemic in Japan. Then again, the brand has remained the biggest beer maker in the country.
At any rate, while some people are welcoming the idea of Asahi Breweries changing its beer recipe, others posted not-so-enthusiastic comments on social media. They said that it is not a good move to mess with the Asahi Super Dry Beer’s flavor and suggested that rather than revising the recipe, the company should just make a new type of beer with its new idea.
Despite the reactions, Asahi Breweries firmly thinks that customers will like the new version of the Asahi Super Dry. Finally, Hypebeast reported that the revamped Asahi Super Dry beer would be out in the market sometime in mid-February. Customers can expect a more pronounced taste as the hopping process has been changed to achieve this.
