Andy Rubin is one of the founders of the Android mobile operating system, which effectively makes him a God within the Android development community. In a recent Tweet, Rubin hinted that his new company called Essential will be introducing a fresh take on smartphones to the market soon. This has ignited the imaginations of his many fans who desperately want to know what the gadget can offer.
I'm really excited about how this is shaping up. Eager to get it in more people's hands... pic.twitter.com/LRzQCFSKTm
— Andy Rubin (@Arubin) March 27, 2017
Rubin’s place as one of the creators of Android puts him in a very special place in the smartphone industry, which makes anything he does that involves technology worthy of note. With the photo that he shared on his Twitter account, accompanied by the caption “I'm really excited about how this is shaping up. Eager to get it in more people's hands...” analysts are also getting some ideas regarding the device.
As BGR notes, the gadget featured in the photo appears to by taking some cues from 2017 mobile phone designs by removing the bezel. This is made obvious by screen extending practically all the way to the edge and with the tops and sides having no bezel.
The screen itself seems to follow the same rules as most modern Android devices with the top right corner of the phone looking like every other Android unit in the market. This isn’t necessarily a bad thing, but it does put Rubin’s ambitions to question if his smartphone ends up looking and performing like what Samsung is putting out.
Of course, it’s far too early to make any kind of judgment with regards to the device. Rubin has been careful to keep Essential and the technology it is working on away from the public eye, so very little is known about it. Considering the high caliber of the people that the company has hired, however, it’s safe to say that Rubin has high ambitions for his brand. He could even be going after Samsung and Apple as the top smart device maker in the market, ZDNet reports.


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