Sony To Create Virtual Reality Movies Ahead Of $70B Market Projection

On top of its impending release of the PlayStation 4 virtual reality headset, Sony is also set to convert movies into fully workable VR content. The company is partnering with noted VR developer Reality One to ensure the quality of the movies as well as to encourage the growth of the market.

Adding a movie-focused VR effort on top of the video game segment that it’s already involved in increases Sony’s presence in the emerging market, Fool reports. Teaming up with Reality One also makes sense since it made the movie “Gnomes and Goblins,” which is a VR animated flick directed by Jon Favreau.

With regard to the gaming sector, Sony has already brought in over 230 developers to create VR titles for their PS4 and PS4 Pro consoles. By the end of the year, up to 50 video game titles compatible with VR will be available to consumers. This is a huge step that might just help Sony get ahead of the competition in a market that’s projected to be worth $70 billion by 2020.

Speaking of the VR market, it would seem that October is shaping up to be an exciting month for the segment, Venture Beat reports. Google Daydream, Oculus Touch, and PS4 VR are all expected to either make an appearance or become available for purchase.

For starters, Google is going to hold a press conference on October 4th that might involve the unveiling of its own VR headset to take advantage of Daydream. Daydream is Google’s VR platform offering, which the company is hyping up quite a bit, particularly as it opens up the technology for third-party developers.

Then there’s the default peripheral for the VR headset that Oculus created. The Touch is meant to provide players with extra elements for better in-game control. The product will debut on October 5th.

Finally, the $399 PS4 VR headset comes out on October 13th. The hardware itself comes at a steep price, particularly considering how cheap the PS4 and PS4 Slim are now. However, pre-orders for the headset have been encouraging, with GameStop stocks already sold out.