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Peloton partners with Hilton to bring its exercise bikes to all Hilton-branded hotels in the US
Peloton has signed a deal with Hilton Worlwide Holdings Inc. to bring its exercise bikes to the hospitality firm’s hotels across the United States. The partnership will put at least one bike at each of the hotels being operated by Hilton.
Currently, there are 5.400 Hilton-branded hotels, and Peloton bikes will be featured in their respective fitness centers. The exercise equipment company announced the deal on Monday, Oct. 3.
The move is part of Peloton’s efforts to expand its reach in the U.S. Customers will find the bikes in various locations, including 18 major Hilton brands such as Embassy Suites, Hampton Inn, and Doubletree. Members of the Hilton Honors loyalty program will also be given a 90-day free trial of the Peloton program app.
As per CNBC, some Hilton hotels already have Peloton bikes in their fitness centers and with the new deal, they can opt to add more. The New York-based company is set to begin dispatching the bikes to the hotels in the coming weeks. The target is to equip the majority of locations before this year ends.
It was reported that the cooperation builds on a current hotel impression for Peloton that states guests at the hotels worldwide have completed a total of 1.6 million rides on Peloton’s equipment in the past year.
“As the connected fitness category creator, we are constantly innovating on ways to meet our Members and prospective Members where they are, and that includes during busy travel seasons,” Peloton Commercial’s global vice president, Betsy Webb, said in a press release.
The global VP went on to say they “recognize the importance for our Members to maintain their wellness routines while on the road so we are thrilled to be working with Hilton, allowing us to meet the needs of our current Members, while also enabling potential new Members to experience Peloton for the first time.”
Hilton’s chief brand officer, Matt Schuyler, said that Hilton recognizes the importance of a good and friendly hotel stay that infuses wellness in all aspects of the guest experience. “This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness,” he added.