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Kia Motors announced this week that it would be releasing non-fungible tokens for its new electric vehicles. With this NFT drop, the automaker will become the first Korean automaker to have digital tokens issued for its EVs.
According to Pulse News, from March 26 to April 1, Kia Motors will be selling six kinds of Kia EV NFTs. The digital assets will be displayed at Klip Drops marketplace, a local NFT art distribution platform being operated by Ground X, the blockchain service unit of Kakao internet company. This market provides a place for people to buy and sell digital works or merchandise using cryptocurrency.
Kia Motors' shared that NFT designers created the digital artworks to inspire people's lives and provide new experiences for clients and customers through innovative products, services, and unique branding. The collection is made up of six non-fungible tokens that were made by the automaker's in-house electric vehicle team. Fans can expect to see NFTs of Kia's new car models, including the EV9 concept car, the EV6, and the Niro EV.
The Kia NFT collection that will be put up for sale includes digital artworks with the following titles: "Opposites United of EV6" (inspired by Kia EV6 that will be released next year); "Aesthetics of Completion," "Autumn Allure," and "Portal" (inspired by the EV9 model); "Sustainable Movement" and "The Process" (NFT inspired by Kia's Niro EV).
Kia Motors will be selling a total of 60 EV NFTs as it will be releasing 10 copies for each kind. It was revealed that these would be sold for 350 KLAY at Ground X. Aju Business Daily reported that the value of the said virtual currency that each Kia NFT is being sold is equivalent to $399. A KLAY is said to cost around $1.14 per unit.
"Kia is transforming itself into a 'Sustainable Mobility Solutions Provider' with the goal of establishing a total of 14 electric vehicle lineups by 2027 and achieving sales of 1.2 million electric vehicles by 2030," a company official said in a press release. "We ask for your interest in NFT that recorded the today and tomorrow of Kia Electric Vehicles, and we will prepare various activities to create sustainable movements with customers in the future."
