Loylogic, a leading e-commerce and e-payment solution provider for loyalty programs, has partnered with blockchain payment service provider Coinify to offer the ability to convert loyalty currency into a cryptocurrency.

With this partnership, the new feature, which offers Bitcoin as a redemption option to loyalty program members, can now be found on Loylogic's industry leading Reward Experience Platform. In its official release, Loylogic said that converting loyalty points or miles into Bitcoin supports its vision that providing choice to loyalty program members is the key driver for loyalty program success.

Dominic Hofer, CEO and Founder of Loylogic, said that the new Bitcoin development is part of the company’s deeply rooted belief to make loyalty programs more impactful by making their clients points loved more through choice.

"At Loylogic we have a profound desire to provide innovative redemption ideas to our clients and work with them on constantly growing member engagement. Be it new reward categories, redemption processes, shop features or campaigns, choice is our overarching principle and Bitcoin conversion our latest child. We are thrilled to partner with Coinify a leading blockchain payment service provider, and be able to bring loyalty program members worldwide the opportunity to redeem their hard-earned miles and points into bitcoins,” Hofer said.

The Coinify platform enables businesses and individual users with easy access to Bitcoin and other blockchain currencies. Rikke Stær, Chief Commercial Officer at Coinify, said:

"We view loyalty points as a powerful form of currency, and combined with the growing interest in Bitcoin and other blockchain currencies, we are happy to be chosen by Loylogic to offer this digital asset as a redemption option for their loyalty member base. Enabling Loylogic's members to exchange their loyalty points and miles for Bitcoin is presumably one of the most convenient ways to get hold of Bitcoin, and considering Loylogic's impressive access to millions of loyalty members globally, this collaboration has potential to play a significant role in onboarding new users to the new and emerging blockchain economy.”

FxWirePro launches Absolute Return Managed Program. For more details, visit http://www.fxwirepro.com/invest