Fidelity Labs, Fidelity’s innovation arm, has announced it has partnered with leading cryptocurrency wallet and exchange Coinbase to launch a test that will allow Fidelity customers to view their digital asset balances as part of their portfolio of investment accounts, directly on the Fidelity website.

The launch of customer test follows a successful employee pilot announced by Fidelity Chairman and CEO, Abby Johnson, in a speech at Consensus 2017 in May. Expressing her optimism for cryptocurrencies Johnson said at the time that Fidelity has been testing bitcoin internally by allowing it in its cafeteria, Reuters reported. She said that the company had even set up “small bitcoin and ethereum mining operations, just done in the spirit of learning.”

“Bitcoin and other blockchain technologies are emerging from their infancy, but mass adoption is still many years away. Just as many other technologies have done in the past, Bitcoin and blockchain could transform how we manage our finances”, said Hadley Stern, Senior Vice President at Fidelity Labs.

“Our research in digital assets is evolving, from simple employee-only tests (such as the day I bought lunch using bitcoin in our employee cafeteria) to a broad customer pilot like the one we launched today.”

With this launch, individual Fidelity customers would be able to authorize Coinbase to provide Fidelity with data on holdings in their Coinbase wallet accounts. Once integrated, investors would be able to view their Bitcoin, Ethereum, and Litecoin balances alongside other accounts in their Fidelity Portfolio Summary View on Fidelity.com.

Stern said that Fidelity looks forward to the feedback from its customers on this new feature that would help them view their digital asset holdings as part of their overall financial picture. It would help it understand the level of interest in this type of access and to test the overall experience and functionality.

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