Burger King launches first 100% digital store in Brazil

Burger King Brasil is going digital as it invests in upgrading its store to provide a 100% digital service to customers. The new totem device will allow people to place orders easily without going through the cashiers and going over the orders with the staff.

Burger King Brasil announced the debut of the new concept for its restaurants, and it will be focusing on making its local units digitalized. Initially, the burger joint is launching its digital system in one of its outlets in the city of São Paulo first. The exact location is in the Tremembé neighborhood, and through the new scheme, customers can order their food and pay for them through the digital device in the store.

Customers can also have their orders delivered using the official BK Brasil app and website, where the entire process is digitalized. Now the company is bringing this same system to its stores, and diners can also place orders without interaction with the staff, even when paying.

Burger King Brasil said that the idea for making its stores 100% digital is to optimize and streamline its operation. This will also allow the team members to focus only on the quality of the products they serve and prompt deliveries.

TecMundo further reported that all of this work for digitalization at Burger King Brasil is to make the customer experience even better. This will also give people more convenience and more time to do other things since the digital ordering system makes the ordering and serving of food a lot faster.

The company said that it took them a few months to form the concept and work on the digitalization of Burger Kings in the country. As per GKPB, with the launch of the new digital fronts at the stores coupled with other improvements in the brand's other channels, including its BK app and Clube BK, the company is expecting digital sales to increase this year.

"This channel continues to show significant growth not only in sales but also in our customer satisfaction surveys." Burger King Brasil's vice president of development, Fábio Alves, said in a statement. "Service via totem has high levels of approval, in addition to avoiding direct contact with money, a topic that has been greatly provoked due to the hygiene and safety measures reinforced during the pandemic."