SatoshiPay, an online payments company headquartered in London, announced this week the launch of a platform for web publishers, offering a new way to monetise content through frictionless micropayments.
SatoshiPay’s payment technology allows transacting amounts as small as €0.01 or less — which the company refers to as “nanopayments” — by leveraging blockchain technology.
“In an increasingly digital society, nanopayments allow for new business models that existing payment technology cannot facilitate due to its fee structure and trust models,” the company’s Founder and CEO Meinhard Benn explains.
SatoshiPay removes friction usually associated with paying for online content. Users are not required to sign-up, login or even install any additional software to get started. Also, it has a simple process for making payments and users can also choose to pay for content completely automatically.
After topping up, the available balance is displayed in SatoshiPay’s floating web widget at the bottom of the publisher’s website. Also, the user’s balance is shared across all websites that integrate with the SatoshiPay widget, thereby removing the need for the user to maintain multiple payment accounts.
In addition, SatoshiPay helps publishers to address the growing number of readers that use an ad blocking software to remove all advertising from a website. It gives publishers the possibility to charge a small fee for viewing the article.
The company is also offering an extension for WordPress, the popular publishing software, which will enable publishers to get started within minutes and test if their audience is willing to pay for their content, without a major technology investment.
SatoshiPay said that the first available payment method for readers is Bitcoin, and other methods like card payments and instant bank transfers will be added soon.
