Apple is accelerating its efforts to build an electric car, code-named Titan, and has set a target shipping date as 2019, The Wall Street Journal reported Monday. The tech giant gave leaders of the “committed project” approval to triple their 600-person team.
Although a “ship date” doesn’t necessarily mean the date that customers receive a new product; it can also mean the date that engineers sign off on the product’s main features, the WSJ said. People familiar with the project told the publication house that there is skepticism within the team that the 2019 target is achievable.
The move came after the company spent over a year examining the feasibility of an Apple-branded car. It is finding it extremely difficult to keep its new found interest under wraps. The Guardian reported two meetings that further shed light on the matter.
In May, Apple employees met with officials from GoMentum Station, a high-security testing ground for autonomous vehicles. In emails obtained by The Wall Street Journal through a public-records request, Apple expressed interest in scheduling time at the facility.
Subsequently in August, Apple’s senior legal counsel met with officials from California’s Department of Motor Vehicles (DMV). The department remained most muted on what was discussed at the August meeting, beyond saying that “the Apple meeting was to review [the] DMV’s autonomous vehicle regulations.”
When asked about Apple’s interest in a driverless car last week by late-night talk-show host Stephen Colbert, Apple Chief Executive Tim Cook said: “We look at a number of things along the way, and we decide to really put our energies in a few of them.”


Cloudflare Stock Jumps 15% as Earnings Beat Estimates, 2026 Outlook Raised
Meta AI Model Exploits Security Flaw During Cybersecurity Test, Raising AI Safety Concerns
Palantir Stock Soars as AI Demand Drives Strong Q2 Earnings and Higher 2026 Outlook
Samsung, SK Hynix Test AMEC Chipmaking Tools for China Backup Plan
SK Hynix Bonus Dispute Deepens as Union Rejects Stock-Based Payout Proposal
AI Data Center Boom Faces New Risks as Public Backlash and Policy Scrutiny Grow
Sony Raises Full-Year Outlook After Q1 Profit Jumps 40% on Gaming and Chip Growth
T-Mobile Executives Reportedly Oppose $300 Billion Deutsche Telekom Merger
SK Hynix, Samsung Lead Asian Chip Stock Selloff After Sandisk, Western Digital Outlook
SanDisk Q4 Earnings Beat Estimates as Q1 Revenue Outlook Meets Expectations
Apple Restores Telegram to App Store After Content Policy Violation
Nintendo Shares Jump as Switch 2 Sales Boost Earnings
Roblox Stock Drops 16% as Q3 Bookings Forecast Misses Expectations
Western Digital Q4 Earnings Beat Estimates as FY2027 Outlook Tops Expectations
Alphabet Stock Slides as Google AI Pioneer Jeff Dean Exits to Launch Discovery Loop




