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  |   Business


Why SEO is a Worthy Investment

When it comes to driving traffic to a website there are many different methods – paid traffic, social media, sponsored posts and search engine optimisation (SEO). They all have their own merits but as SEO is made up of many different elements, it can be tough for internet marketers to quantify the outcomes it has given and therefore it is given a hard time sometimes. However, if you have even a remote interest in driving traffic to your website then it is important you invest in off-page SEO to make this happen as effectively as possible.

People Are Looking For What You’re Offering

According to a study by Fleishman Hillard, around 89% of people use search engines to find what they’re looking for before they decide what to buy. Gone are the days when people used The Phone Book or checked for an advert in the back of the local paper, everything is now digital, and your potential customers will be taking advantage of this. Using the right SEO methods helps you be seen by all of those people who are using the likes of Google to find exactly what you’re offering which is the perfect way to funnel customers to your website and get them started on a journey to buying from you.


It Gives Long-Term Results

Although there are marketing methods that may be seen as giving quicker results, SEO is a long term investment. This means that if implemented correctly you’ll be reaping the rewards of the work you have put in for a long time to come. It is better to have a steady stream of traffic driving to your website rather than a spike caused by something like a social media post and then all of those people disappearing. You want to capture an audience in the right way which is likely to keep them coming back to your website and the services you offer and SEO is a solid, long-term way to make this happen.

It Brings in Quality Leads

Although lots of companies dabble in SEO, lots of them simply don’t take it seriously. By implementing an effective page optimisation strategy including backlink building from high authority websites you’re going to organically climb Google which is going to drive natural traffic to your website. The quality of leads coming from Google when people have searched for exactly what you are offering is much higher than if people just stumble across your website by mistake, or click out of curiosity. Instead, the traffic you are driving to your website is coming there with a purpose – they already want what you’re offering, they just didn’t know you offered it until now.

When someone heads to your website already interested in what you’re offering you have a better chance of generating a sale from this lead, which helps to make any SEO you have invested in worthwhile.

In 2021, there are on average over 90,000 Google searches a second; so why wouldn’t you want to be part of this?

This article does not necessarily reflect the opinion of the editors or the management of EconoTimes

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