S. Korea's GoPizza opens direct-to-consumer store in Indonesia as part of Asian expansion

South Korean pizza chain GoPizza has launched a direct-to-consumer store in Jakarta, its first in Indonesia, as part of a broader Asian expansion plan.

GoPizza will open its second branch at Mall of Indonesia this month, and the KM 6B Toll Rest Area the following month.

Beyond Indonesia, the company aims to increase its footprint in India from 25 to 100 locations this year and is preparing to expand into other markets including Vietnam, Thailand, Malaysia, and the US.

GoPizza cited the K-wave in Indonesia, a country with a population of more than 270 million, for its strategic decision to launch in Indonesia.

The brand offers its standard cheese pizza, as well as tteokbokki, a spicy rice cake delicacy, and Korean fusion pizzas.

The business opened its first branch abroad in Bangalore, India in May 2019, followed by branches in Singapore and Hong Kong in April 2020 and March 2021, respectively.

Last year, the South Korean fast-food company raised US$25 million in a Series C fundraising round, to expand its presence in India.