Mahindra Group's 'Born-Electric SUV Program': Key Component of Growth Plan Amidst Climate Change and AI

The Mahindra Group's "born-electric SUV program" has emerged as a crucial element of the company's growth plan in the era of climate change and artificial intelligence (AI).

Built on an electric platform and incorporating advanced technology, these SUVs promise to redefine the driving experience.

In an interview with CNBC-TV18, Group CEO and MD Anish Shah expressed confidence in consumer acceptance of these cutting-edge born-electric vehicles.

Successful Launch and Innovative Features

Shah proudly announced the successful launch of these born-electric vehicles, staying on track with their planned timeline. Highlighting their unique selling point, he emphasized the superior technological features and the high-value proposition for consumers.

According to the Economic Times, these vehicles go beyond the company's previous offerings and are set to impact the market significantly.

Reflecting on the previous year's achievements, Shah commended Mahindra Group's robust growth trajectory. As promised earlier, the auto business witnessed a doubling of capacity, while the three-wheeler business also made significant strides. Despite challenging conditions in the farm business, Mahindra Group's overall performance remained commendable.

Shah acknowledged the remarkable turnaround of Tech Mahindra, with substantial support from investors. He expressed his commitment to completing the company's transformation within the next 2-3 years. The revamped Tech Mahindra is expected to emerge as a force to reckon with in the industry.

Mahindra Finance's Path Towards Resurgence

Shah also shared his optimism about Mahindra Finance's turnaround, expecting its completion within the current year. The financing arm of Mahindra Group has made significant progress and is well on its way to becoming a robust and reliable entity.

Looking ahead, Shah set ambitious goals for the Mahindra Group, aiming for a five-fold growth target over the next five years. This vision reflects the company's commitment to expanding its market presence and strengthening its position as a leader in the industry.

Shah expressed confidence in the strong trajectory of both the auto and farm businesses. Despite market challenges, Mahindra Group remains optimistic about the growth prospects in India. The company is eager to align itself with the positive momentum in the Indian market.

Photo: Mahindra Website