How to Invest in the Thriving Online Casino Sector

In 2019, the online gambling market was valued at $53.7 billion, and it is expected to increase by over 11% per year until 2027. According to a market report published by Grand View Research, the high internet penetration and the increased use of mobile phones among people around the world to play their online games, keeps driving the market up. Other factors also contribute to the success of the online casino sector, including legalization in many states and countries, cultural approval, corporate sponsorships and celebrity endorsements.

The industry employees millions of people, directly and indirectly, and supports world economies. So, how do you get on the financial bandwagon of the thriving online casino sector? How would you go about investing in this industry?

These tips should help you on your way to be a successful part of the online gambling industry.

Research the Big Names in the Industry

We suggest that you start your journey by doing your homework! Knowledge is power and is the foundation for all your investment options. By reading up about the industry, you’ll get to know the players in the global field and what you’re up against. You’ll be able to follow market trends, including mergers and acquisitions.

Start with researching the biggest names in the online casino space. Many major corporations have a presence on stock markets and anyone can invest in them. With the market growing so fast, and legalization taking place across the board – from Canada, to Sweden, the UK and many states in the US – now is as good a time as ever to invest in online casino stocks.

Some names that come to mind are listed below. (This is for informational purposes only and if you are serious about investing in the market, we suggest that you consult with a licensed stockbroker):

• NetEnt – Listed on the Stockholm market, this software group provides top quality games to online casinos.

• The Stars Group – TSG is owner and operator of the biggest online poker platform in the world, Poker Stars.

• Kindred Group – Formerly Unibet, this is the biggest sports betting site in the world. The group also incorporates online casino, bingo and poker.

• International Game Technology – IGT has diverse experience in the industry and continues to grow thanks to its innovative vision.

• Caesars Entertainment Corporation – A leader in the land-based gambling industry which has moved into the online sphere to meet the demand of online betting in the United States.

Start a White Label Casino

A white label product is one that is produced by one company that you can rebrand to make it look as if you have made or produced it. You are essentially renting a casino or platform from a third party that will provide you with all the technological and operational know-how. This allows you to concentrate on things such as customer acquisition and marketing. Popular white label casino software providers include Playtech and Realtime Gaming.

The advantages of starting a white label:

• You aren’t faced with legal and licensing issues.

• Your payments processing system is dealt with.

• You don’t have to handle customer support.

• The set up process is quick and painless.

Start a Casino Affiliate Site

It’s not just about creating a website, putting up some content and banners and directing traffic to online casinos to call yourself a casino affiliate. For a casino affiliate site to succeed, it requires hard work and dedication from you.

Tips for a successful casino affiliate site:

• Work only with reliable casino establishments

• Get a written contract from the casino affiliate network

• Make sure that your commission rate is discussed beforehand.

• Invest in your site by having someone professional and tech-savvy set it up for you.

• Set up social media accounts to advertise your site.

Become a Standalone Casino Operator

If you become a successful affiliate, the chances are that you will be living and breathing the online casino business. Your eyes and ears will be open to news about the market, including emerging regulations. This knowledge, together with access to player traffic, could be your first step towards you becoming a standalone casino operator.

Steps to become a successful standalone operator include:

• Pick reliable software providers to power your casino. You may want to stick to one provider or use multiple providers.

• Choose gambling content. Pinpoint your target audience and decide what games they would enjoy playing.

• Obtain a gaming license. Operate in a regulated market. If you’re licensed and your providers are certified, you can operate in multiple countries. A license is also a major requirement to cooperate with payment providers.

• Create your online casino website.

• Undertake marketing and promo activities. Develop an effective marketing strategy to increase traffic to your site.

• Know your competition and avoid making their mistakes.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes