Samsung already unveiled the Galaxy S9 last February and other competitors, such as the OnePlus 6, have just announced and released their latest flagship models just prior to summer.
The Google Pixel 3 is rumored to be officially announced and release with 3 main phones headlining the series. The standard flagship releases of the Google Pixel 3 and the Google Pixel 3 XL are expected to happen sometime in early 2019. The third potential phone that would capture the mid-tier smartphone market has been rumored to be released prior to 2018's end
A leak posted last May by known Chinese leaker Ice Universe showed that the Pixel 3's larger sibling, the Pixel 3 XL, will include the controversial screen notch that has been highly vilified by the smartphone community.
Pixel 3、Pixel 3XL pic.twitter.com/00RDUbYX5p
— Ice universe (@UniverseIce) May 28, 2018
This leak was corroborated by a Bloomberg report last May, which also matches a Korean report of LG supplying Google with a batch order of notched LED screens.
While the inclusion of the much-hated notch may turn off a lot of smartphone aficionados, the standard Google Pixel 3 is expected not to include the notch as per Ice Universe's leak and the corroborating Bloomberg report.
In addition, the Google Pixel 3 line of phones may be able to edge out the competition with the fact that Google will release the Pixel 3 line with single camera setups similar to the Pixel 2 while still being capable of photographic features that are usually implemented through dual-lens setups of competitors.
Such a camera setup will also most definitely be helped by Google's release of Android P in August, the upcoming latest version of the Android operating system for smartphones. The Android P's support for fast image capture functionality will most likely be heavily utilized by the Google Pixel 3 and its siblings.