Subway opens first-ever ‘CookieWay’ pop-up outlet in New York
Subway, the popular sandwich chain, is celebrating National Cookie Day by opening its first-ever pop-up shop for cookies called the "Cookieway." The cookie day is on Dec. 4, and the fast-food restaurant is launching the cookie shop on Dec. 2.
According to Foodsided, Subway announced its pop-up restaurant would be dedicated to selling the brand's signature cookies. The company will also be selling some of its well-loved dessert items so diners can indulge more in the exquisite tastes of their favorite cookie flavors.
The sandwich chain will be offering classic as well as limited-edition cookie flavors, and these will only be available on Cookieway. Customers who would like to experience sweet moments at the pop-up installations can visit CookieWay in New York.
The exact location of the new cookie store is at 91 Allen Street, and it will have specific business hours from Dec. 2 to Dec. 5. Those who will come to the store will enjoy freshly-baked cookies and other treats.
Some of the sweets to try at CookieWay are the crowd-favorite Chocolate Chip, White Chip Macadamia Nut, Oatmeal Raisin, and Raspberry Cheesecake. For the special range of cookies, the Caramel Apple, Caramel Brownie, Double Chocolate, S'mores, and M&M. Apparently, the names alone are enough to tempt anyone to try these cookies, and Subway is ready to satisfy the sweet cravings of its customers.
"Subway is launching Cookieway as a special thank you to our fans, who overwhelm us with love for our cookies and have helped make Subway cookies the co-star of our menu, alongside our subs," Subway's chief marketing officer, Carrie Walsh, said in a press release. "National Cookie Day is the perfect holiday to celebrate our iconic cookies and creates an opportunity to support the great work of Make-A-Wish by encouraging Cookieway visitors to make a donation when they receive their delicious cookie sample pack."
As the company's CFO mentioned in the release, the purchase of cookies at CookieWay is also for a good cause. Subway will be giving complimentary packs of cookies and customers may choose to make a donation to Make-A-Wish Foundation, a non-profit organization that helps fulfill the wishes of children with a critical illness. Finally, Subway's CookieWay pop-up store in New York will only operate until Dec. 5.